BRANDING: THE SPEARHEAD OF SUCCESSFUL BUSINESSES

April 2022 | INSIGHTS

Did you know? According to Forbes, presenting a brand consistently across all platforms can increase revenue by up to 23%!

At first look, the notion of a brand may appear straightforward. However, in reality, branding is significantly much more comprehensive, and there are many elements that go into a company’s brand.

This month, we explored the topic of Branding, and we also celebrated our 6th anniversary! Based on our experience on the ground over the past 6 years, VK Transformation has been helping businesses to stay relevant by transforming their brand concepts and modifying their brand elements such as logos, slogans, typography, et cetera to fit the times or appeal towards younger target audiences.

Watch our 6th-anniversary video here: https://www.instagram.com/p/Cb7cTPgg6Vq/

BRANDING IN ASIA’S DIGITAL AGE

Due to various trends underpinning Asia’s booming digital economy, having strong branding in the digital age is as crucial as ever. A strong digital branding strategy will allow companies to differentiate themselves from competitors and increase their impact, interaction, and customer awareness of their products and services.

Check out the full blog here: https://www.vktransformation.com/post/branding-in-asia-s-digital-age

We often assume large organisations such as Coca-Cola and Oracle have an unfair advantage when it comes to branding. From our first-hand experience, smaller businesses can achieve big brand results to set themselves apart from competitors and acquire & retain customers.

If you're still on the fence about branding, here are 5 advantages to think about:

Check out the full post here: https://www.instagram.com/p/CcP1csKPxK2/

THE MUST-HAVE ELEMENTS OF BRANDING

Every successful brand is made up of a variety of elements, each of which is distinct, but they all work together to form a cohesive and distinguished brand strategy. So, what are the elements that make up a brand?

Check out the full blog here: https://www.vktransformation.com/post/the-6-must-have-elements-of-branding

Check out the power of logos here on our marketing spotlight: https://www.instagram.com/p/Ccj9z33MLda/

BRANDS WITHOUT BORDERS: BRANDING FROM AN INTERNATIONAL PERSPECTIVE

Business leaders understand that dominating a local market is only the beginning, in this day and age of limitless business development and expansion. For many Singaporean businesses, the objective now is to attain global dominance. Due to Singapore’s small domestic market, many of our local homegrown businesses have begun market expansion efforts, with companies like Secretlab and ShopBack expanding their outreach overseas to become global businesses.

While expanding globally seems attractive and lucrative, it can only be achieved through a thorough international branding strategy. When a company extends outside its home market, it must make sure that its brand positioning remains relevant and transferrable to other markets. While its marketing approach, message tone, and/or other aspects may be tweaked to better appeal to a local audience, its brand positioning must stay constant.

Through effective international branding strategies, local homegrown brands on top of Secretlab and ShopBack like Love, Bonito, TWG Tea, and Charles & Keith have managed to globalise their respective brands across the globe. Evidently, when international branding is done correctly, there's no denying its reach.

Check out the full blog here: https://www.vktransformation.com/post/brands-without-borders-branding-from-an-international-perspective

Wondering how other companies have done it? Check out how local homegrown companies with powerful global branding here: https://www.instagram.com/p/Cc2FnPGOrFo/

ATTRACT AND RETAIN LOYAL CUSTOMERS THROUGH STRONG BRANDING

VKT offers a full-fledged 360° Digital Marketing Programme focused on accelerating your company's growth. Expect not only solutions in Branding but also a variety of other services ranging from Influencer Marketing to Social Media Management.

With our experienced EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate that grants your business up to 70% funding for SMEs and 50% for non-SMEs. So wait no longer, and contact us for a virtual coffee chat to discover more about how you may start your branding journey and leverage our expertise!