We are industry agnostic and our diverse client portfolio includes start-ups, small medium enterprises, large enterprises across industries.
Many of our projects involve the development of new business models, finding new sources of revenue, tapping into new customer segments and speeding up the pace of innovation in this age of digital disruption.
We exist to help our clients achieve more predictable and sustainable sales revenue growth and accelerate the pace of digital transformation.
What Our Clients Say About Us
The Grateful Pet (TGP)
Operating in a competitive market with rising costs and margin erosion, The Grateful Pet (TGP) recognised the need for us to develop a strong operational architecture and multichannel go-to-market growth strategy, and achieve our goal of being the top fresh pet food brand in Asia with quality pet food and data-driven thought leadership.
Engaging VK Transformation (VKT) as our strategic consultants for the EDG Business Strategy Development project has been nothing short of transformative. VKT’s proven revenue and profitability growth frameworks were tailored to our business model to sieve out key drivers affecting our growth and profitability. VKT’s team of experienced consultants was instrumental in shaping our new local and regional strategy for the short, medium and long term - utilising extensive market research and analysis to identify new growth opportunities and providing us with key actionable steps to enhance our profitability and revenue growth.
With their commendable professionalism, customer-centricity and data-driven approach throughout this project, we have also embarked on a multichannel digital performance marketing project with VKT to elevate our digital brand presence and achieve consistent online revenue growth. Leveraging their full-service agency approach in integrating creative, data and technology - within 6 months, VKT succeeded in ideating and implementing winning digital performance marketing strategies that accelerated our revenue (+153%) and RoAS (+125%) growth, while reducing our cost per conversion (-48%) and maintaining consistent non-seasonal performances. Overall, VKT’s exemplary performance has exceeded our expectations, and we would recommend VKT to any business looking for a strong strategic consulting and digital marketing partner. We're grateful for their expertise and look forward to continued success together.
-Sandee Goh & Rachel Pereira, co-founders of The Grateful Pet
Integrated International School (IIS)
Operating in a niche international school market here in Singapore, the Integrated International School (IIS) recognised the need to fortify our brand strategy, identity and positioning, and stand out as an inclusive international school personalising the learning experience for students who learn differently.
Engaging VK Transformation (VKT) to work on this EDG Strategic Brand and Marketing Development project was a great decision - VKT was able to quickly grasp the concept and value proposition of our brand, and effectively extracted salient brand perception insights from key internal and external stakeholders. We particularly liked VKT’s consultative approach to understanding the challenges and needs of our school, which translated into a cohesive brand strategy that encapsulated the essence of the Integrated International School brand. VKT designed a full suite of branding assets, including a new brand website, that we have immediately adopted for the new academic year, and has provided us with a comprehensive brand and marketing roadmap to aid our prioritisation of key marketing initiatives. Due to VKT’s exemplary work and engagement displayed throughout the EDG project, we have decided to embark on additional digital marketing projects with VKT to elevate our digital brand presence.
Overall, VKT has played an instrumental role in the Integrated International School branding and marketing transformation journey. Their expertise, dedication and commitment are commendable, and we would highly recommend VKT to any organisation looking for a passionate, perceptive and highly driven team to transform their business or brand.
- Dr. Vanessa von Auer, Founder/CEO
- Lincoln Wang ,Chief Operating Officer
Upskill Today By Geco
In a crowded landscape, we aimed to strengthen our brand identity as a leading upskilling solutions provider in Asia. Upskill Today partnered with VK Transformation (VKT) to craft a powerful brand strategy, aligning our UST brand with our parent company GECO Asia to bolster credibility and brand recognition. This is a substantial undertaking.
VKT's expertise transformed our website into a modern, user-friendly platform, optimizing each page for engagement and generating qualified leads. Their instrumental role in our brand and marketing transformation journey has been invaluable.
- Rahul Kaul, Managing Director & Christie Dao, Director, Capability & Organization Optimization of GECO Asia Pacific
Porsche Asia Pacific
Retaining existing customers is cheaper than attempting to acquire new ones. We took the one less travelled road by engaging a boutique management consulting firm – VK Transformation (VKT) to help us dissect, better understand our customers and their decision-making journey to drive business growth. The VKT team not only met our expected key deliverables but were also able to uncover key insights and provide compelling recommendations. This helped our business units to have a clear comprehension of what they need to do to retain customers. A boutique firm like VKT has proven that they can be nimble, agile and committed to transform their client’s business performance
- Dr. Henrik Dreier, General Manager
The post-pandemic world has transformed how customers think, search and purchase health supplements today. To stay ahead of the curve and re-establish ourselves as a premier distributor of high-quality health and nutritional supplements, it was essential for us to undergo a Business Model Transformation strategic consulting project with VK Transformation (VKT).
With VKT’s proven data-driven consulting approach, they were able to accurately diagnose key gaps and opportunities in our operations and business model, while helping us identify and understand our target audience in the Singapore, Malaysia and Indonesia markets. With prioritisation of key focus areas, VKT designed a comprehensive three-year omnichannel strategic roadmap, go-to-market strategy and implementation plan in support of achieving our business goals of operational excellence, acceleration of customer acquisition and improvement in customer retention, through digital transformation.
We also deeply appreciate VKT’s knowledge transfer efforts to round off the project. The consulting team collaborated with strategic advisors to conduct three workshops for our employees, which equipped each employee with the supply chain management, digital marketing & change management knowledge they require to adapt to changes in the organization. VKT had also run a 3-month Performance Marketing pilot campaign which opened our eyes to the immense potential and importance of digital marketing.
We are confident that our business will improve by leaps and bounds, thanks to the consultancy efforts of VK Transformation!
- Irene Soon, Managing Director
Recognising the need for an experienced and trusted digital marketing agency to drive growth for our e-commerce businesss, we approached VK Transformation to embark on a multichannel digital marketing project - focusing on Performance Marketing (Google & Meta platforms) and Google Search Engine Optimization.
VKT’s strategic and consultative approach stood out for us - they sought to understand our key business challenges and objectives and conducted extensive competitive and industry research to uncover profitable customer segments for our brands. They then formulated a targeted full-fledged marketing funnel strategy, outlining key metrics at each funnel stage. We were extremely impressed with the immediate success of this strategy, with our digital performance marketing campaigns garnering a 21x return on our advertising spend in the first month alone.
Over the course of this project, VKT has demonstrated a highly analytical and data-driven methodology to help SMEs with growth hacking, achieving our planned targets every month. They have continuously optimized our marketing campaigns by meticulously analyzing each collected data point, and have kept us updated with detailed and actionable insights.
We are happy to have found such a reliable and effective digital marketing partner in VK Transformation!
- Daniel Chua, Director
With growing competitive pressures, changing consumer behavior and new technological advancements, one of our clients wanted to venture into the direct-to-consumer space after being a distributor of snacks in the wholesale snack industry. The main aim was uncover new customer segments, build and develop their own private label brand to gain more control over their relationship with end customers while still achieving a healthy revenue growth.
VK Transformation was enabled for efforts in Business Model Transformation under the Enterprise Development Grant program. Our team took to a rigorous performance driven market research to identify the new customer segments and actionable insights on market trends, competition and customer segments in order to enhance competitiveness and achieve incremental revenue growth. At the end of the project, VKT designed a blueprint for Business Model Transformation for wholesale/distribution business of which had helped the client to improve their brand presence and achieve sustainable growth.
- Ms. Yurisa Chiang, Manager
In line with TG Group’s goal in becoming a leading HR workforce solutions provider in the Asia Pacific region, we partnered with VK Transformation (VKT), a consulting & digital marketing agency to create a unified TG brand and positioning. I am delighted to say that with their branding and digital marketing expertise as well as design thinking approach, VKT managed to help us create a brand identity that accurately represents what TG stands for.
VKT also transformed our TG websites across 4 countries into a fresh, modern yet professional website that is user-friendly and fits the needs of all our stakeholders (businesses, jobseekers and partners). We also appreciate their hard work and attention to detail they have put in towards transforming our corporate video, social media platforms, content marketing, brand collateral and advertising campaigns. Kudos to the VKT team for their dedication to our branding project. They made it their personal objective to make this project a success. We highly recommend VKT to any organisation looking for an agile, passionate and committed team with branding and marketing expertise to help accelerate your revenue growth.
- Dhiren Shantilai, Strategic Advisor
"As the sole Founder and Managing Director of my corporate training, coaching and consulting business, I struggled to find time to direct my focus onto creating a suitable branding and marketing strategy to take my business to the next level.
Using their comprehensive brand consulting framework, the team at VK Transformation has helped me come up with a unified branding and marketing strategy that I can take both online and offline. They have also helped transform my company’s brand and website into one that is unique, modern, and most importantly appeals to my customers! I look forward to collaborating with Team VKT again in future endeavours. Thank you Team VKT for helping me master my success!"
- Julie Yeap, Founder
Apart from tapping into the positive outlook of the global green construction trend and improving our competitive position in the global market, the business impact of the Covid-19 pandemic has accelerated the urgency for us to embark on a journey towards business model innovation. Through word of mouth, we engaged VK Transformation to help us with this journey.
Their consulting framework and ideation workshops have equipped Elmich team members with the know-how to come up with new strategies to take our business to greater heights. Vivien, along with her team was exceptionally energetic and approachable. I will not hesitate to engage them again to drive our next phase of growth in this digital era.
- Mr. Martin Toh, Managing Director
Being a new business in the space of soaps and soap-making workshops, like many businesses we were looking for new ways to establish our foot strongly in the market, enhance our appeal towards our customers and thereby generate higher revenue. VK Transformation helped us dissect and better understand our customers. They helped transform our website design & development within a short period of time that appeals to our target customers, augmenting our brand image.
With a performance-driven approach, the team helped to develop customer-centric Facebook advertising strategies aimed at differentiating from our competitors, improving scalability & strengthening our digital brand presence. Within a span of 4 weeks, the ads managed to generate over 100K impressions with over 2K clicks with several potential leads.
VK Transformation’s dedication and professionalism are commendable. Their swift responses and clear strategies helped us accelerate our go-to-market. We have learnt a lot! I would recommend working with VKT for anyone looking for an agile, energetic & dedicated team with full-fledged marketing expertise to help improve your sales performance.
- Karen, Founder of Unique Ones
As a solo founder of an early-stage startup, I have to be involved in all aspects of my business. While aiming to shift consumers' behaviour towards living and shopping more sustainably, it was pivotal for me to find new ways to increase the success rate and shorten the time to achieve it for LOOQAL, a platform for conscious brands and sustainable lifestyle products.
I chanced upon VK Transformation (VKT) via their Google Ads. After our chemistry session, I embarked on a regional business model transformation programme with Vivien and her team to:
Uncover new potential markets and identify the right customer segments across the Asia Pacific region with VKT’s in-depth research and data-driven approach
Strengthen LOOQAL’s value proposition to distinguish itself from other competitors
Improve the scalability of the LOOQAL platform
Apart from the above reasons, with Vivien’s support, I was exposed to different problem solving and ideation frameworks which were useful in helping me formulate my thoughts and created a roadmap for transforming LOOQAL’s business model. This programme not only helped me navigate through uncertainty, but it has also helped me embrace a more customer-centric mindset, experiment systematically and most of all, I was given the opportunity to pitch to an Angel for the first time. I will not hesitate to engage them again to drive LOOQAL’s next phase of growth.
- Ms Joyce Teh, Founder of LOOQAL
Swift Bridge Technologies
With the COVID-19 outbreak and wide-scale lockdowns by the governments around the world over the past few months, like many businesses we were looking for new ways to reduce widening revenue gaps between our sales forecast and actual sales. We engaged Vivien Koh and her team to upskill and transform our sales team by helping with the adoption of new virtual selling techniques and strategies so that we can better navigate through our business recovery.
Vivien and her team crafted a very interactive program customized to our needs to guide us through the move to virtual selling in the entire sales cycle, from prospecting to sales pipeline and forecasts. They were very encouraging and extensively provided us with both internal help relating to optimizing our culture for this change as well as external help in the adoption of new tools. Their help was extremely beneficial to my team and I believe we will be utilizing the takeaways from Vivien’s Digital High Impact Sales Framework for a long time to come! Thanks, Vivien and VKT Team for your partnership at a time when it matters most. I highly recommend business leaders to consider working with Vivien and her team if you’re looking to transform your sales and marketing in this digital age.
- SK Chong, Founder and Managing Director of Swift Bridge Technologies
In response to a global cybersecurity talent shortage, RSA partnered with VK Transformation on a consulting project to uncover key market and customer insights in support of the expansion plan of our RSA Academic Alliance Program. Besides comprehensive consulting & research on macroeconomic, industry trends, and customer segmentation, thanks to their strong focus on sales performance, they have gone above and beyond our expectations and turned this consulting project into a customer acquisition project. Team VKT used creative and out-of-the-box thinking & tools to rightfully identify key stakeholder contacts around the Asia Pacific region and generated sales qualified leads for us in a short amount of time despite the COVID-19 pandemic.
VK Transformation’s professionalism and commitment, as well as their willingness to always go the extra mile for their clients, is exemplary. My team and I highly recommend businesses to explore business partnerships with VKT team and tap into their digital sales & marketing expertise to expand their customer base apart from retaining their clients.
- Charles Lim, Director, South East Asia at RSA Security
Vivien and her team supported us on our journey to transform our sales and customer service by deepening our engagement with our existing customers. With their strong analytics background and customer-centric/design thinking focus, relevant real business cases, communication strategies and service transformation blueprint were used by Vivien Koh and her team to facilitate group activities. This 1 day workshop has not just helped the sales and services participants to elevate their confidence and courage in overcoming internal and external customer escalations but also capturing customer insights and address customer issues more systematically by using frameworks and structures. The whole workshop was targeted to our case, highly interactive, and with real-life examples from our company.
The VKT team managed to capture a highly diverse audience with varying language levels and delivered key learnings, food for thought and a lot of fun in this compact and impactful format. I highly recommend working with team VKT if you've looking to transform sales, marketing & services in a way that is tailored to your needs and creatively targets your key issues. (If you prefer run-of-the-mill lectures your team can sleep through without missing much, this is not for you.)
-Sandra Wohlers, Head of HR
Leading Singapore Florist FarEastFlora.com accelerates its growth profitability in just 3 weeks
We at VK Transformation (VKT) believe in the power of working together. Through our collaboration with Alavi, our business partner, we helped Singapore’s FarEastFlora.com increase their Return on Ad Spend by 22% and Average Order Value by 20% with Alavi’s Marketing AI.
Due to increased competition and broader targeting (in an attempt to grow its customer base), FarEastFlora.com were not getting the returns they wanted on their online ad spends.
To combat this, Alavi’s artificial intelligence (AI) engine identified products to market and audiences to target, which the company used to boost revenues without sacrificing its bottom line.
It was a chanced encounter with Vivien but I was immediately drawn to her energy, full of drive, composed and measured in her confidence and approach. After some deeper conversations, I understood that her confidence is built on her solid foundation of industry knowledge and experience.
Working with her highly capable and diligent team was such a pleasure. It has added so much value and insights to my project which I and my team cannot achieve quickly on our own. Her strong support throughout the project (almost 24/7 readiness for her clients) and her teams' dedication to the project, going beyond the call of duty to deliver more value, have not only impressed me, but convinced me that this is a keeper that we'd love to continue to work with as we grow as well.
Apart from their stellar work ethics and professionalism, VK Transformation team has also the right knowledge and expertise in the areas they support and advise on. They are also not shy to dig deep and do the groundworks necessary in an efficient way to make sure that the research is thorough and comprehensive. Apart from market research through offline methods, they have also studied market trends and analysis using Google and other tech tools.
Well-versed in transforming businesses to be up to date with technology application and digital media, we have benefited much sharing market insights and knowledge. With Vivien's strong network, we have also benefited from strong partnerships introduced through her. In short, if you need one expert consultant, by engaging VK Transformation team, you have many experts that provide all you need.
Their passion, drive and professionalism continue to inspire me and my team and I look forward to working with them again in support of the next phase of my company's growth.
-Xiaoyin Shen, Founder and CEO
After building our B2C tourism firm sucessfully we employed Vivien as a consultant to give our new B2B firm a boost. Vivien is experienced with business practitioner and market experience and due to her previous roles she was able to share relevant "real world" practises with us.
Using Vivien's B2B sales road map we were able to clearly identify our customers journey and behaviour as well as understand our own branding and go-to-market strategy. We have also been able to unlock digital marketing platforms as well as benefit from market research analysis.
Our B2B business has hit the ground running. Vivien set us what I thought were pretty high targets at first but guided us through and above them.
I have used other consultants before with mixed results, I wouldn't hesitate to use Vivien again.
-James Pelham, Founder
Altizen (Ideal Workspace)
Vivien was a great joy to work with - she brought vast sales experience and business savvy to our discussion sessions, helping us structure our thoughts around sales approach and channels. In addition, she was very generous in going outside her scope to introduce us to her contacts. I will not hesitate to recommend Vivien to anyone who's looking to up their sales game.
- Yuying Deng, CEO & Co-founder,
Level 22 & 23, Odeon Towers,
331 North Bridge Road,
+65 6816 5301
Educity@Istkandar, 79250 Nusajaya,