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Art & Science of Sales Management

Up to 90% funding!

Duration: 1 day


Learning Objective:




Contact: +65 68165301


Art & Science of Sales Management

Programme Overview

As a sales leader, have you wondered what is the secret to the success of a high performing B2B sales rep?

While most B2B sales representatives focus on the art of selling, science-based selling will help a salesperson to boost sales performance at every stage of the buying process. According to HBR, companies that trained sales leaders on proper pipeline management as well as clearly defined their sales processes and spent at least 3 hours every month managing each rep’s sales pipeline, saw nearly 30% higher sales revenue than those that didn’t. 

This Art and Science of Sales Management program will help sales leaders to effectively coach their sales teams to improve pipeline velocity, conversions, close more deals and improve the performance of their sales teams. You will be equipped with knowledge, skills and toolkits which will keep your sales teams motivated, hold them accountable and manage a high-performance sales team. This program will help sales leaders drive revenue growth and achieve their sales goals. Throughout this program, you will be involved in an applied learning project and deliver the game plan for success based on your case scenario.

Strategic Digital Sales
Leadership & Management

  • Defining the type of sales talents you need

  • Essential sales coaching techniques to improve sales productivity

  • Writing the sales dictionary

  • Healthy competition 

  • Trust and communication

  • Clear and measurable goals

  • Choosing the right sales strategy

  • Funnel v.s. Flywheel 

  • Effective sales pipeline management: Sales target setting, measuring & tracking sales performance

  • Breaking down your path to purchase down to daily tasks 

  • Measure and reward the inputs, not outcomes 

  • Design your game plan for success

Duration: 2 days
  • First Half Day: 7:00 - 10:30pm 

  • 2nd Full Day: 9:00 - 5:00 pm 

  • 3rd Half Day: 7:00 - 10:30pm


Group Assignments


Group Presentation

Quiz (non-gradeable)

Who Should Attend


Ready to Embark on Your Sales Leadership Journey?


Level 22 & 23, Odeon Towers,
331 North Bridge Road,
Singapore 188720


For any general inquiries, please do not hesitate to reach out to us. 

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