Breaking the Covid-19 Barriers
Online Program 

In response to the COVID-19 situation, we want to do our part to help businesses to accelerate the transformation of sales and marketing during these challenging times with VKT Breaking the Barriers program.

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Diagnostics

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Consulting

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Capabilities

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VKT Breaking the COVID-19 Barriers Online Program

off the shelf and customized 

1

Winning during COVID-19

2

In the Recovery from

COVID-19 phase

Recovery

Adapt

Business Challenge

Growth slowdown and revenue stagnation- due to difficult market conditions and changing customer journey and behaviour.

Business Challenge

Quick recovery from the negative impact of COVID-19.

3

Achieve a Predictable and Sustainable Growth

Boost

Business Challenge

Lack of data-driven decision making to drive performance and higher ROI from marketing investments.

Program pillars include Sales, Marketing, Innovations, and Transformation for B2B & B2C

B2B Digital First Go-To-Market Program

Discover

Environmental Scan & Deep Dive

  • VKT Sales & Marketing Readiness Diagnostic

  • Competitive Intelligence

  • Market & Industry Trends

  • Customer Insights

  • Value Offer Creation

Design

Customer Acquisition

  • B2B Digital Marketing Strategy 

  • Website Design

  • Goal Setting & GA Set Up

  • Media Plan

  • Customer Acquisition Campaign Launch Plan

Measure Impact

Campaign Launch

  • Landing Page Design

  • SEO & Content Marketing 

  • Social Media

  • Email Marketing 

  • Paid Ads

Deploy

Campaign Optimisation

  • Marketing Analytics

  • Test and Iterate

EDG support available for B2B Digital First Go-To-Market Program: 
- Up to 90% support for COVID-19 impacted industries
- Up to 80% support for others

B2C Digital Marketing Growth Program 

Discover

Environmental Scan & Deep Dive

  • VKT Sales & Marketing Readiness Diagnostic

  • Market & Industry Trends

  • Customer Insights

Design

Reassess Customer Acquisition

  • User engagement report

  • Measurement framework

  • Reassess Performance Campaign Strategy

  • B2C Customer Acquisition Improvement Strategy

Measure Impact

Campaign Launch

  • Campaign Optimisation

  • Landing Page Design 

  • Onboard to Alavi.ai platform

  • B2C Customer Retention Improvement Strategy

Deploy

Campaign Optimisation

  • Identify top key metrics for growth 

  • Machine learning to identify high long term value customers and recommend products

EDG support available for B2C Digital Marketing Growth Program: 
- Up to 90% support for COVID-19 impacted industries
- Up to 80% support for others

VKT Breaking the Barriers Training Programs 2.0:

#1 Virtual Selling During Crisis: 

This hands-on online program helps B2B salespeople who are struggling to defend their revenue due to the COVID-19 pandemic disruptions. VKT Virtual Selling Readiness Diagnostics will be provided before the start of program. 

Module 1: Redesign Lead Generation Strategy (3.5 hours)


Despite the COVID-19 crisis, we have to adopt an ‘always on’ approach in building our pipeline. Due to social distancing and massive lock downs, we have to look for new ways to engage and maintain our relationships with customers. 

 

This module covers: 

  • Navigating Online Tools

  • Lead generation activity for new business and account growth

  • Building online presence

  • Discover, approach and connect with potential buyers

  • The network effect

Module 2: Impactful Virtual Presentations (3.5 hours)

 

Since having virtual meetings and presentations are now the new normal, we need to learn how to multi-task in a virtual setting to not only present our thoughts clearly but also to create an impactful presentation using our voice, our body language and available tools.

This module covers: 

  • Creating a professional and trust-filled virtual environment when hosting the meeting

  • Applying business etiquette for virtual meetings and presentations

  • Enhancing your appearance, behaviour and communication skills to create an impactful presentation

  • Demonstrating your products/services effectively during the virtual meeting

Module 3: Turn Virtual Discussions into Opportunities (3.5 hours)

 

Explore customer objectives and uncover pain points to turn initial discussions into opportunities. Minimize ‘losses’ instead of doing nothing by reaching out and engaging with customers during COVID-19. 

This module covers: 

  • Questioning techniques and other behavioural tools to uncover customer insights

  • Establish and maintaining trust with a new customer in a virtual environment

  • Building momentum when decision makers are distracted and budgets are limited

  • Delivering value to your customers

  • Influencing techniques when building momentum

Module 4: Virtual Selling and Pitching  (3.5 hours)

 

Develop specific skill sets in selling and pitching in a virtual environment using VKT virtual selling and pitching framework. 

This module covers: 

  • Dealing with objections in a virtual environment

  • Learn when is the right time to pitch and sell

  • Building rapport and trust with the audience before and during your sales pitch

  • Sales pitch role play

  • Pitch Perfect Sprint

Class size: maximum of 12 participants for each half day session 

Investment:

  • S$190 for one module per half day session (Discounted from S$250)

  • $700 for full program (4 modules)

Trainers: Vivien Koh, Julie Yeap (Module 2), Sagar Roongta (Navigating Online Tools)

Note: In-house or customized Virtual Selling Online workshop can be made available to your internal sales teams.   

Dates: 

#2 Business Innovation During Crisis (3.5 hours)

This hands-on online program helps business leaders to look for innovative ways to reduce the revenue gap and uncover alternate revenue streams to survive the COVID-19 pandemic crisis, using innovative tools like design thinking and business model innovation. 

Module: VKT Business Innovation Diagnostic

This module covers

  • Deep Dive: Change of Customer Behaviour

  • Redefine Value Offer Creation

  • Reinvent Your Business Model 

  • Execution of New Business Model

Class size: maximum of 12 participants for each half day session 

Investment: S$190 per half day session (Discounted from S$250)

Trainers: Vivien Koh

Note: In-house or customized Virtual Selling Online workshop can be made available to your internal sales teams.   

Dates: 

Grant Application

We are passionate about helping Singapore based Local Small Medium Enterprises (SMEs) and larger enterprises transform their business models, innovation and internationalization. With our certified Practicing Management Consultant (recognized by Enterprise Singapore), Vivien Koh, we work with our clients to transform their business with the Enterprise Development Grant (EDG) and Skillsfuture Enterprise Credit (SFEC).

Some of our training programs are also supported by Skills Future (Singapore) and HRDF (Malaysia). 
 

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