Digital Content Marketing Intern

We are looking out for a Digital Content Marketing Intern.

VK Transformation is a 4 year old sales, marketing & services management consulting firm specialising in digital transformation and data analytics. We are looking for a content marketing intern to join our team to support content marketing initiatives of VK Transformation and our clients. The role of the intern will be to support the team in deploying cohesive content strategies that drive business goals for our clients, predominantly in social media and website content copywriting. 

What You Will Learn

You will work closely with key stakeholders to plan, oversee and execute content strategies from start to end, gain real-life client project experiences, enhance strategic and creative thinking in addressing business challenges related to the value proposition, messaging and communication, gain the opportunity to apply data-driven insights from keywords analysis and web analytics to improve communication and content delivery and gain the exposure to various B2B and B2C industries.

Duties and Responsibilities

  • Conduct market research and benchmarks to provide insights into the market conditions, consumer behavioural, customer insights, customer segmentation, pricing, competition landscape for client projects

  • Work closely with the team to assess Current State of the Business, Business Model and Go-To-Market by understanding business goals and mapping opportunities

  • Work closely with the team to develop value proposition and product positioning strategies with a strategic and critical thinking mindset

  • Generate and contribute new and creative ideas in brainstorming sessions

  • Develop compelling content marketing strategies with a clearly demonstrated understanding of a client's business goals in mind

  • Develop and deploy brand voice consistently across all content assets

  • Develop a clear framework to communicate and engage with audience personas

  • Create and manage content calendars across necessary platforms

  • Create and edit content, mobilising storytelling opportunities whilst ensuring that they are aligned with the agreed marketing strategy and brand voice

  • Apply data-driven insights to improve content delivery

  • Understand and apply industry best practices on content creation and delivery

  • Test and implement innovative ways of content deployment and measurement of key metric

The successful candidate should possess the following qualification and qualities:

 

  • Currently studying in a recognized university, preferably in a marketing/ communications related major

  • Excellent command of the English language in support of content writing, copywriting, and proofreading. 

  • Any other industry-related expertise/certification will be a plus (e.g. Social Media Management, Search Engine Optimisation, Search Engine Marketing, Google Analytics, Google Adwords)

  • Able to work both independently with minimum guidance and effectively as part of a team

  • Strong team player, open-minded, enthusiastic and eager to learn

  • Excellent interpersonal and communication skills

  • Works well in a fast-paced environment, with the ability to stick to tight deadlines

  • Ability to display high agility in reacting & responding to current sentiment

  • Experience in B2B or B2C content marketing, planning and customer engagement is preferred.

  • Strong analytical and quantitative abilities with excellent written and verbal communication skills, preferably the ability to develop and deliver consulting presentations

  • Fluency in English and Mother Tongue

  • Strong market research capabilities to generate valuable insights

  • Possesses Critical and Strategic Thinking mindset

The coverage of job description is highly dependent on qualification and experience of the applicant. 

Please kindly send your CV to info@vktransformation.com. Your interest will be treated with strict confidence.

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