Digital Content Strategist

We are looking out for a Digital Content Strategist

VK Transformation is a 6-year-old sales, marketing & services management consulting firm specialising in digital transformation and data analytics. We are looking for a content strategist to join our team to support the content marketing initiatives of VK Transformation and our clients. The role will support the team in deploying cohesive content strategies that drive business goals for our clients, predominantly in social media and website content copywriting.

What You Will Learn

You will work closely with key stakeholders to plan, oversee and execute content strategies from start to end, gain real-life client project experiences, enhance strategic and creative thinking in addressing business challenges related to the value proposition, messaging and communication, gain the opportunity to apply data-driven insights from keywords analysis and web analytics to improve communication and content delivery and gain the exposure to various B2B and B2C industries.

Duties and Responsibilities

Work closely with the team to develop content and social media strategies
Conduct market research and benchmarks to provide insights into the market conditions, consumer behavioural, customer insights, and customer segmentation competition landscape for target markets for a variety of clients across multiple industries to uncover new opportunities.
Develop brand and tone of voice to ensure consistency across all content assets for client projects
Conduct Brand, Website and Social Media Audit for client projects where content writing is involved.
Participate in the creation of monthly social media content calendar, and regularly measure and distil progress results to apply data-driven insights to future content strategies.
Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel.
Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals.
Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.
Write up consulting reports

The successful candidate should possess the following qualification and qualities:

Possess a degree in marketing/ communications/journalism related major with at least 1-year experience in digital marketing
Excellent command of the English language in support of content writing, copywriting and proofreading.
Sound knowledge of Social Media Management, Search Engine Optimisation, Search Engine Marketing, Google Analytics, Google Adwords
Able to work both independently with minimal guidance and effectively as part of an agile team
Strong team player, open-minded, enthusiastic and eager to learn
Excellent interpersonal and communication skills
Works well in a fast-paced environment, with the ability to stick to tight deadlines
Demonstrate high agility to research, analyse and address new and complex business problems
Strong analytical and quantitative abilities with excellent written and verbal communication skills, preferably the ability to develop and deliver consulting presentations
Fluency in English

The coverage of the job description is highly dependent on the qualification and experience of the applicant.

Please kindly send your CV to info@vktransformation.com. Your interest will be treated with strict confidence.