INFLUENCER MARKETING FOR B2B COMPANIES

February 2022 | INSIGHTS

Did you know that influencer marketing is not just for B2C businesses?

Influencer marketing is becoming increasingly popular as a B2B marketing technique since it provides customers with information and perspectives about your product from someone they already know and trust. Consider this:

HOW TO START BUILDING YOUR B2B INFLUENCER MARKETING STRATEGY

According to HubSpot's 2022 Marketing Industry Trends, Influencer Marketing is the most popular and effective trend with the highest ROI, with 34 percent of marketers using it. How can we incorporate this into our B2B marketing practices?

Catch the full blog here: https://www.vktransformation.com/post/how-to-use-influencer-marketing-for-b2b-to-drive-revenue

Read more quick tips on how you can get started on B2B influencer marketing here: https://www.instagram.com/p/CZgPtLdPdc8/

EVALUATING THE SUCCESS OF YOUR B2B INFLUENCER MARKETING STRATEGY

Setting objectives is an important part of every marketing effort, with a return on investment (ROI) of 11 times that of banner ads, influencer marketing is no exception. Evaluating your campaign performance enables you to comprehend why your earlier strategies failed, and it also aids you in developing future influencer marketing strategies.

Consider the following metrics:

Catch the full blog here: https://www.vktransformation.com/post/metrics-for-measuring-the-success-of-your-b2b-influencer-marketing-strategy

Check out how large companies like IBM, SAP and Cherwell have leveraged on B2B influencer marketing in their campaigns: https://www.instagram.com/p/CaT7TTcOzuN/

THE FUTURE STATE OF B2B INFLUENCER MARKETING

Five trends to watch for the coming year:

Catch the full blog here: https://www.vktransformation.com/post/the-current-and-future-state-of-b2b-influencer-marketing-top-five-insights-for-2022

Capture and Retain Loyal Customers Through B2B Influencer Marketing

Here at VKT, we have a full-fledged 360° Digital Marketing Programme aimed at accelerating growth for your business. Expect not only solutions in B2B Influencer Marketing, but also a range of services from Branding to Social Media Management.

With our experienced EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate with up to 80% funding. This maximum support level of up to 80% for the Enterprise Development Grant is valid till 31 March 2022. So, wait no longer and contact us now for a virtual coffee chat to learn more about how you can leverage our expertise to begin your B2B Influencer Marketing journey today!