Feeling confused and weary from the constantly evolving regulatory landscape due to the COVID-19 pandemic? Are you desperately seeking a way for your business to prevail against the forces of the formidable virus?
With most countries in Southeast Asia experiencing some form of a lockdown since the pandemic broke out last year, the region’s internet user base has grown by a staggering 40 million in 2020, compared with 100 million over the previous five years. As many countries are still scrambling to accelerate their vaccination drive, the seismic shift in consumer behaviour has contributed to the surge in online purchases.
Against this backdrop, many of our B2B and B2C customers ranging from cybersecurity to luxury interior design, automobile, snack provider and HR professional service provider have undertaken the bold and decisive move in performance and digital marketing to mitigate the business impact from the uncertain environment, as well as to drive the next wave of growth.
CREATE A WINNING OMNICHANNEL MARKETING EXPERIENCE
90%
Higher customer retention rate of companies which have omnichannel strategies put in place
Omnichannel marketing is a multichannel sales approach carefully curated to provide a seamless shopping experience for the customer. As consumers use an average of almost six touchpoints with nearly 50% regularly using more than four, businesses that adopt an omnichannel strategy can ensure that their target audience enjoys a consistent, positive experience across all channels and touchpoints.
Read our full blog here if you wish to learn more about why omnichannel marketing is important and how you can implement a successful omnichannel marketing strategy for your business.
THE RELEVANCE OF PERFORMANCE MARKETING FOR A BUSINESS TODAY
Performance marketing refers to online marketing and advertising programmes where advertisers are paid only after the completion of a particular action, including a lead, a click and a sale amongst others.
Most Commonly Used Performance Marketing Channels
Native Advertising
Native ads are a type of paid media that fits the form and function of the user experience on the site or app in which they’re placed. In essence, native ads are non-disruptive. They can come in the form of in feed ads, search & promoted listings and content recommendations. To effectively tap into native advertising for one of our clients in the snack industry, we targeted ad placements on websites regularly frequented by their customers. The campaign has garnered more than 500,000 impressions over a short span of two months and has driven website sessions by up to 129% over the campaign period.
Search Engine Marketing (SEM)
SEM is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages. A successful SEM campaign requires a sound strategy based on research and keywords analysis, as well as a bid strategy. The advertiser is charged only if a user clicks on the ad. As a Google Certified Partner, we have experience with onboarding many B2B and B2C customers on Google Ads. Most recently, we have helped a B2C client secure their largest five digits B2B deal, and a B2B business attain a return on ad spend (ROAS) of 2,100% through our efforts with Google Ads.
Affiliate Marketing
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. Some popular affiliate marketing channels include influencers, bloggers and large media websites.
Click here for an interview with our Founder & Managing Director, Vivien Koh, as she shares useful insights on performance marketing for business success.
DIGITAL TRANSFORMATION: PIVOTING FROM OFFLINE TO ONLINE FOR BUSINESS PERFORMANCE
A survey conducted by McKinsey & Company found that the COVID-19 crisis has accelerated the digitalisation of customer interactions in APAC by 4 years. How can you transform your business from offline to online?
1. Evaluate Your Existing Digital Presence
The first step to digital innovation is to assess your current online presence such as a website and/or social media accounts. This will aid in developing your digital transformation strategy.
2. Build & Optimise Your Website
You have to ensure that your website is consistent with your brand by creating an integrated omnichannel experience. It’s also essential to adopt a mobile-first approach when designing your website.
3. Leverage the Power of Social Media
You can begin by conducting some market research to find out which social media platforms your target audience spends the most time on and develop your social media marketing strategy from there.
4. Invest in Performance Marketing & SEO
Investing in SEM efforts is pivotal in expanding your reach and maximising return on ad spend. Search Engine Optimisation (SEO) aims to increase your visibility through organic means and provides long term value.
Want to understand the benefits of digital transformation and how you can pivot your offline business online? Read our full blog here.
ACCELERATE YOUR BUSINESS MODEL INNOVATION WITH OUR EDG STRATEGIC CONSULTING AND 360° DIGITAL MARKETING SOLUTIONS
Excited to embark on your digital transformation journey? As a Google Certified Partner, VK Transformation is passionate about helping B2B and B2C businesses accelerate their business model, brand and marketing transformation with our experience, proven track record EDG programmes and EDG grants of up to 80% for SMEs & 60% for non-SMEs. Feel free to connect with us over a virtual coffee chat to learn more about our experiences.
FOR MORE DETAILS CONTACT OUR TEAM
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Vivien Koh
Founder and Managing Director
Practicing Management Consultant
Cheryl Chia
Performance Marketing Analyst
Sammi Chan
Digital Marketing Consultant
Priya Trigunayat
Digital Content Marketing Consultant
For more information reach out to us on our website and feel free to share our newsletter.