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Market Readiness Assistance Grant

Up to 70% Market Readiness Assistance (MRA) funding for your overseas market promotion, overseas business development and overseas market set-up projects.

Supported by Enterprise Singapore

Helping Businesses Transform With MRA Funding

The Market Readiness Assistance (MRA) with its MRA Funding boosts Singapore companies and helps with international expansion. The grant aims to support Singapore’s SMEs to expand their businesses into international markets.


As announced by Enterprise Singapore, the MRA Grant support level of up to 70% will be extended until 31 Mar 2023.


At VK Transformation (VKT), we strive to help Singapore-based SMEs and large enterprises with business transformation, strategic branding, and marketing and internationalisation or market expansion. Our Market Readiness Assistance (MRA) certified practising management consultant is a digital marketing, brand, and sales specialist who provides MRA Consulting.

What It Takes to Qualify
  • Registered / Incorporated in Singapore

  • New Market Criteria*

  • 30% Local Shareholding

  • Group Annual Sales Turnover: < S$100mil

  • Company Size: < 200 employees

​*< S$100,000 annual sales in each of the past 3 preceding years

SMEs can qualify and will be eligible for MRA grant if they are:

What Is The Advantage
  • Overseas market promotion (capped S$20,000)

  • Overseas business development (capped S$50,000)

  • Overseas market set-up (capped S$30,000)

Grow and transform your business with MRA grant, by working with us

De​frayment of costs of the project for up to 70% of eligible cost (capped at $100,000 per company per new market) from 1 April 2020 to 31 March 2023 that covers: 

Why Choose VKT as your MRA Partner?

Why Choose VKT

VK Transformation is a

full-fledge consulting & digital marketing agency that brings together Strategy, Branding and Performance Marketing expertise to help you achieve your desired business growth

Our team of MRA certified consultants, experienced and certified marketers, strategists, graphic designers, and trainers will help your business engage better with your target audience, accelerate traffic, sales and revenue growth

Our business experience across the Asia Pacific region will help you with market expansion or internationalisation

Our diverse experience in strategy and execution for digital transformation, business model innovation, brand & marketing strategic development projects across B2B and B2C businesses from multiple industries will provide cross-pollination and

best-practice sharing

Frequently Asked Questions for MRA Grant

Ready to Transform Your Business Today and Achieve Desired Revenue Growth?

If you are looking to expand your business internationally beyond Singapore's borders, the MRA grant coupled with VKT's expertise and professional MRA grant advice is a great way for your business to leverage the advantages of digital marketing.


Contact us today to find the best solution for your business!

Transfom Your Business Today


Level 22 & 23, Odeon Towers,
331 North Bridge Road,
Singapore 188720


For any general inquiries, please do not hesitate to reach out to us. 

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