Do you know that 80% of the B2B sales interactions between buyers and suppliers are predicted to occur in digital channels by 2025?
This month, the VK Transformation team explored the topic of digital sales. With the advent of technology and the rise of digital selling, sales organisations should be able to sell to customers everywhere they expect to engage, interact & transact with suppliers. Businesses have started exploring digital sales as part of their overall Go To Market strategy.
Read on to find out why and how you should do so!
BLOGS
The Pillars of Social Selling
How can you be sure that your social selling strategy is effective? Read on to find out the key pillars of a successful social selling strategy!
Why You Should Engage in Social Selling and How to Do So
The way we buy has changed as a result of the advent of technology, and the same goes for selling. Read on to find out why and how to engage in social selling.
Elements You Must Include in Your Digital Sales Strategy
Read on to find out the 3 essential elements you should keep in mind as you build up and refine your digital sales strategy.
ADDITIONAL INSIGHTS
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Grow Your Sales Pipeline Through Social Selling!
In a digital-first world, social selling is a powerful tool that can help organisations build a pipeline and meet quotas. Read on to find out our 5 social selling tips to grow your sales pipeline!
SAP’s Social Selling Strategy
In 2012, SAP actively embraced social selling to meet the demands of the new B2B buyer. Read on to find out more about SAP, and what we can learn from their social selling success!
CASE STUDY
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Xerox’s Success in Digital Selling
By developing a CoE which serves as the foundation of all selling efforts throughout the organisation, Xerox was able to align its departments in order to provide a consistent customer experience.
READY TO START YOUR DIGITAL SALES LEADERSHIP JOURNEY?
If you’d like to learn more about Digital Sales, VKT and SMU Academy have jointly launched the Executive Certificate in Strategic Digital Sales Leadership for Singapore Businesses programme, which is SkillsFuture credit applicable for eligible Singaporeans. Sign up now at https://bit.ly/3SDc4XH!
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