VK Transformation | Breaking Covid-19 Barriers Program
Breaking the Covid-19 Barriers
Online Program - GO Digital

In response to the COVID-19 situation, we want to do our part to help businesses to accelerate the transformation of sales and marketing during these challenging times with VKT Breaking the COVID-19 Barriers program.

B2B Digital First Go-To-Market Program

Discover

Environmental Scan & Deep Dive

  • VKT Sales & Marketing Readiness Diagnostic

  • Competitive Intelligence

  • Market & Industry Trends

  • Customer Insights

  • Value Offer Creation

Design

Customer Acquisition

  • Digital Marketing Strategy

  • Creative & Content Strategy

  • Media Plan

  • Website & Landing Page Design

  • Advanced Google Analytics Setup & Configuration

Measure Impact

Campaign Optimisation

  • Paid Ads - Search, Display, Social

  • Content Marketing

  • Social Media Management

  • Email Marketing 

Deploy

Campaign Launch

  • Launch campaigns

  • Landing Page Optimization

  • Identify top key metrics for growth 

  • Website usability & UI/UX testing

  • Customer behavior testing

Note: This program can be extended to Performance Branding to drive brand awareness and conversions. 
 
EDG support available for B2B Digital First Go-To-Market Program: 
- Up to 90% support for COVID-19 impacted industries
- Up to 80% support for others

B2C Digital Marketing Growth Program (6 to 9 months) 

Discover

Business Deep Dive & Gap Analysis

  • VKT Readiness Diagnostic

  • Market & Industry Trends

  • Customer & Competitor Insights

  • Review & Standardization of Analytics 

Design

Redesign digital marketing strategy

  • Redesign performance campaign strategy & toolsets

  • Uncover quick  wins & actionable items 

  • Augmented Customer Acquisition Strategy & Media Plan 

Measure Impact

Campaign Optimisation & Data Sciences

  • Use of Machine Learning to identify high LTV customers and recommend products

  • Landing Page Optimization 

  • Onboard Alavi.ai platform

  • Optimized Customer Retention Strategy

Deploy

Campaign Launch

  • Identify top key metrics for growth 

  • Website usability & UI/UX testing 

  • Customer behavior testing 

EDG support available for B2C Digital Marketing Growth Program: 
- Up to 90% support for COVID-19 impacted industries
- Up to 80% support for others

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