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Branding vs. Marketing: The Differences And How They Work Together


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Did you know? According to Forbes, marketing assets can contribute over 50% of a company’s total value if the influence of branding and marketing efforts is correctly evaluated.

While branding and marketing are equally important in establishing your brand’s unique selling point, many companies rarely can distinguish between the two. Struggling to identify the differences? Read on to learn more about crafting effective branding campaigns, and how they can complement your marketing efforts today!


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Branding vs. Marketing: What's The Difference?

From our experiences, many business owners often struggle to find the difference between branding and marketing. Avoid this mistake and learn to distinguish between the two today!

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3 Reasons Why Branding Campaigns Fail

As branding campaigns can be extremely costly, learn how to avoid these potential pitfalls, and ensure that your campaign is a surefire success!

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Why Should You Care About Establishing Good Branding?

Learn how good branding can help your company stand out from the crowd, increase sales and profit, and improve brand loyalty.

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Ways To Cultivate Good Branding

Understand how having a clear brand purpose, and knowing your target audience are key to successful branding.


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Measuring The Success Of Your Branding Campaigns

Learn how to precisely measure if your branding campaign has been a success in three steps.

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How To Align Your Marketing Strategy Well With Your Brand

Take a look at our comprehensive brand-alignment guide, where we teach you how to effectively target consumers using personas and execute brand strategies effectively.

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A Snack Provider’s Successful Branding Campaign

By embarking on a Digital Marketing Campaign with VKT, this wholesale company built their online presence from scratch and accelerated their online sales by about 50% Y-o-Y.


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How A Global HR Provider Amplified Their Brand Presence

Learn how VKT worked with a global HR provider and captured leads within 2 hours of launching their brand campaign!


VKT offers Strategic Consulting and a full-fledged 360° Digital Marketing Programme focused on accelerating your company's growth. Expect not only solutions in Digital Marketing but also a variety of other services ranging from Digital Transformation to Branding to Performance Marketing to Social Media Management.

With our experienced MRA & EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate that grants your business up to 70% funding for SMEs and 50% for non-SMEs. So wait no longer, and contact us for a complimentary virtual coffee chat to discover more about how you may start or improve your digital marketing journey and leverage our expertise!



For more information reach out to us on our website and feel free to share our newsletter.

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