Newsletter

Gen Z isn’t just another demographic: they’re rewriting the rules of marketing, and AI is at the centre of it all. In this edition, we explored what it really takes to connect with a generation that’s digitally fluent, values-driven, and quick to disengage from brands that don’t reflect who they are. From understanding their top AI concerns to why many brands are still holding back, we broke down how to fine-tune AI strategies with intention, authenticity, and long-term impact.

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This month also saw the rollout of our webinar and in-person mentoring sessions with founder Vivien Koh, where we worked closely with entrepreneurs and business leaders to grow B2C brands and elevate B2B digital strategies. These sessions focused on building productive, sustainable practices and inspiring the next generation of changemakers.