VK Transformation enables businesses to apply for funding support under the Market Readiness Assessment grant (MRA grant) to embark on international expansion with a strong multichannel digital marketing plan.

Market Readiness Assistance Grant

Up to 50% Market Readiness Assistance (MRA) funding for your overseas market promotion, overseas business development and overseas market set-up projects.

Supported by Enterprise Singapore

Helping Businesses Transform With MRA Funding

The Market Readiness Grant (MRA) boosts Singapore companies and helps with international expansion. The grant aims to support Singapore’s SMEs to expand their businesses into international markets.

As announced by Enterprise Singapore, the MRA Grant application support level of up to 50% will be extended until 31 Mar 2023.

At VK Transformation (VKT), we help Singapore-based SMEs and large enterprises with business transformation, strategic branding, and marketing and internationalisation or market expansion. Our Market Readiness Assistance (MRA) certified practising management consultant is a digital marketing, brand, and sales specialist who provides MRA Consulting.

ENQUIRE ON MRA TODAY

What It Takes to Qualify

Registered / Incorporated in Singapore
New Market Criteria*
30% Local Shareholding
Group Annual Sales Turnover: < S$100mil
Company Size: < 200 employees

*< S$100,000 annual sales in each of the past 3 preceding years

SMEs can qualify and will be eligible for MRA grant if they are:

What Is The Advantage

Overseas market promotion (capped S$20,000)
Overseas business development (capped S$50,000)
Overseas market set-up (capped S$30,000)

Grow and transform your business with MRA grant application, by working with us

Defrayment of costs of the project for up to 50% of eligible cost (capped at $100,000 per company per new market) from 1 April 2020 to 31 March 2023 that covers:

Why Choose VKT as your MRA Partner?

Choose VK Transformation as your Market Readiness Assistance Grant (mra grant) partner to ensure marketing promotion success.

VK Transformation is a

full-fledge consulting & digital marketing agency that brings together Strategy, Branding and Performance Marketing expertise to help you achieve your desired business growth

Our team of MRA certified consultants, experienced and certified marketers, strategists, graphic designers, and trainers will help your business engage better with your target audience, accelerate traffic, sales and revenue growth

Our business experience across the Asia Pacific region will help you with market expansion or internationalisation

Our diverse experience in strategy and execution for digital transformation, business model innovation, brand & marketing strategic development projects across B2B and B2C businesses from multiple industries will provide cross-pollination and

best-practice sharing

Frequently Asked Questions for MRA Grant

What is the highest possible grant value?

A total grant maximum of S$100,000 applies. Companies that have spent the maximum S$100,000 (20K + 30K + 50K) in MRA funds for a specific nation between April 1, 2020 and March 31, 2023 will no longer be eligible for MRA awards for that market.
What are the non-supportable costs under the MRA grant?

Non-business development expenditures are not supported by the MRA grant, such as wages of overseas software developers or foreign employees.
Must I work with consultants who possess Enterprise Singapore-recognised certification for consultancy projects?

Yes, you are required to work with management consultants that possess Enterprise Singapore-recognised certification. This certification recognises management consultants who possess the right knowledge, competence and ethics to support businesses in their projects and growth strategies. Our key EDG consultant has been certified as a Practice Management Consultant and is eligible to guide your company through the EDG application process.
What is the highest possible grant value?

A total grant maximum of S$100,000 applies. Companies that have spent the maximum S$100,000 (20K + 30K + 50K) in MRA funds for a specific nation between April 1, 2020 and March 31, 2023 will no longer be eligible for MRA awards for that market.
Can EDG support projects with both domestic and overseas activities?

The Enterprise Development Grant supports projects that are executed locally, as well as those that help companies to venture overseas.
What is the timeline for completion of an EDG funded project?

Most projects undertaken by companies should be completed within 12 to 18 months upon successful grant application. You are advised to keep the project timeline to a reasonable duration, to ensure the outcomes remain relevant in a rapidly changing economic environment.

Ready to Transform Your Business Today and Achieve Desired Revenue Growth?

If you are looking to expand your business internationally beyond Singapore's borders, the MRA grant coupled with VKT's expertise and professional MRA grant advice is a great way for your business to leverage the advantages of digital marketing.

Transfom Your Business Today