Case Study: ActivHealth
120%
Increase in revenue
3 years
Omnichannel Roadmap designed
Problem:
To stay ahead of the curve and re-establish ourselves as a premier distributor of high-quality health and nutritional supplements, it was essential for us to undergo a Business Model Transformation strategic consulting project with VK Transformation (VKT)
Proposed Solution:
With prioritisation of key focus areas, VKT designed a comprehensive three-year omnichannel strategic roadmap, go-to-market strategy and implementation plan in support of achieving our business goals of operational excellence, acceleration of customer acquisition and improvement in customer retention, through digital transformation.
Outcome:
The consulting team collaborated with strategic advisors to conduct three workshops for our employees, which equipped each employee with the supply chain management, digital marketing & change management knowledge they require to adapt to changes in the organization. VKT had also run a 3-month Performance Marketing pilot campaign which opened our eyes to the immense potential and importance of digital marketing.