A Local Brand's Success Story in Using TikTok Shop
💡Did you know? A recent study by Material revealed that the TikTok community is 1.5 times more likely to buy products discovered on the platform than other platforms’ users.
Not only that, the study found that 37 percent of TikTok users have made immediate purchases of items they came across on TikTok. As the boundaries between content and e-commerce blur, TikTok Shop emerges not only as a thriving marketplace but also a powerful platform for brands to forge authentic relationships and unlock unprecedented business growth. In this blog, we will explore how Waistlab, a local brand, achieved remarkable success on TikTok Shop, and how you can replicate this success for your own brand!
📌 What is a TikTok Shop?
In the ever-evolving landscape of digital platforms, TikTok has transcended its role as a mere social media outlet. Seamlessly integrating commerce and entertainment, TikTok Shop offers a groundbreaking in-app shopping experience that is changing the way users shop - users are able to purchase the products they see on TikTok without ever having to leave the app. TikTok shop lets merchants, brands, and creators display and sell products directly on TikTok. Sellers and creators can sell products through in-feed videos, live streams, and product showcase tab.
📌 Waistlab’s Success Story
Waistlab, a local shapewear brand has seen a 40 per cent increase in monthly revenue ever since it joined TikTok Shop last year. Additionally, with Waistlab’s consistent success in TikTok Shop outperforming its own physical store, Waistlab has decided to cease its offline operations recently.
Tiktok’s fusion of content and commerce, aptly referred to as "shoppertainment," was a catalyst for Waistlab’s tremendous growth. Also, by engaging in weekly livestreams and fostering continuous interaction with customers, Waistlab successfully built a TikTok community focused on self-care, healthy lifestyle habits and body confidence. The community even has its own hashtag: #WomenofWaistlab, or WOW.
For founder Mr. Aif, TikTok Shop is more than just a means to increase sales but serves as a platform to share the brand's values, particularly body positivity, with their audience. Waistlab aims to empower customers by promoting realistic body goals, celebrating diversity, and fostering relatable connections through livestream hosts and models. With TikTok live streams giving a face to the brand and the transparent review section on TikTok Shop, it helps to build trust between Waistlab and buyers, especially for those who may be sceptical about online purchases.
Although relatively new, TikTok Shop presents a fresh avenue for businesses to maximise conversion rates and revenue. Seamlessly merging entertainment with online shopping, TikTok offers unique and engaging experiences to its users. Not only that, TikTok's algorithm ensures that content is highly personalised, increasing the chances of high levels of engagement by connecting with the right audience. Furthermore, TikTok’s wide and growing user base presents an incredible opportunity for businesses to expand their market reach as well. Overall, brands can now tap into a massive, highly engaged and more easily convertible audience. Whether you are a small business or an established brand, now is the time to explore the world of TikTok Shop!
📌 Start Marketing Effectively Now!
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