• Vivien Koh

Adapting Your Digital Marketing Strategies for the Post Pandemic World

As we are counting down to a new year for 2022, are you thinking about how to accelerate growth with digital marketing in the post pandemic world?

The pandemic has redefined our at-home experiences, from the way we shop to the way we work. Because of these shifts, consumers today demand even more from brands digitally. The global spending on Digital Marketing is forecasted to grow by $128.83 billion with a CAGR of 6.53% during the period between 2021 to 2025. As such, it is imperative for businesses to understand the implications brought about during this post Covid era and adapt their digital marketing strategies accordingly. However, it is crucial to note that these implications are different for B2B and B2C business models.

What are the post-pandemic implications on digital marketing for B2B and B2C?

1. Digital Migration

The multitude of benefits brought by e-commerce has disrupted the physical retailing scene. A global McKinsey survey found that customers intend to increase their share of online shopping across most categories even post-pandemic. Consequently, the shift towards e-commerce is most likely to stay. The emphasis on e-commerce is ever more crucial today and the speed to market would be the reason for businesses to achieve rapid revenue recovery during this post-pandemic phase.

For businesses with physical stores, this means there is a need to integrate between both online and offline channels. At VKT, we have been working with B2B companies like wholesalers and distributors who have come online, to reimagine their O2O (online to offline) Go-To-Market by reviewing their omnichannel marketing strategies. Not only have we helped these businesses deliver seamless customer experiences, but we also made sure the strategies reduced online and offline channel conflicts.