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  • Writer's pictureVivien Koh

B2B Digital Branding and Marketing

Over the past year, as COVID-19 necessitated social distancing and remote working, B2B stakeholders took to digital tools at an unprecedented pace. As digital interaction went up significantly, 80% of B2B decision makers indicate a preference for remote human engagement and digital self-serve, the share of revenue generated from video-related interactions increased by 69% since April, while companies expect changes to stick with 9 in 10 decision makers, who will sustain new digital go-to-market models beyond 2020.

Undoubtedly, the use of digital platforms has become integral in the majority of B2B customer journeys, and businesses who fail to see that would only lose out in the long run.

To find out more on why Digital Branding and Marketing are important for your B2B business, how you can pivot, grow, and accelerate your digitalisation to drive your revenue with potential financing support, check out our newsletter at and join our team for a Zoom Fireside Chat at to learn more about the best practices of B2B Digital Branding and Marketing, and how VKT can help you.

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