As Singapore neared its 55th birthday, VKT dedicated the week to celebrating SG owned businesses. Despite being a young country, our little red dot has progressed to become the most competitive nation in the world. Many of our home grown businesses are likewise, having paved a way to global success in short amounts of time.
One such business is Charles & Keith, who, quite literally, have the world at their feet. Started in 1996, the shoes & accessories brand has expanded to more than 300 outlets worldwide, with a 20% stake acquired by luxury goods giant LVMH. From its positioning as “affordable luxury” down to its branding and customer experiences created in its omni-channel approach, it is no wonder that it has become an international success.
Crafting a branding & marketing strategy is no easy feat. Clients across B2B and B2C industries have approached us to be their extended Marketing arm, to develop digital brand & marketing strategies that offer differentiated value propositions. In these special times, our Strategic Brand & Marketing Development Program is supported by the Enterprise Development Grant with up to 90% funding. Should you need any advice, please do not hesitate to contact us.