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  • Writer's pictureVivien Koh

Digital Marketing Masterclass with HCLI

Our founder had the pleasure to conduct a Digital Marketing Masterclass for the Human Capital Leadership Institute today. They had a great discussion about the impact of COVID-19 on marketing, effective digital marketing channels for business-to-business and how they can better adapt their sales and marketing strategy.

𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬:

⏩ As a business practitioner, our founder shared her on-the-ground experiences such as the importance of identifying the key decision makers and engaging with them. ⏩ There is a common misconception that digital marketing is merely a concept. However, it involves numerous technicalities as we need to understand how data drives customer experience across various channels through tools such as Google Analytics. ⏩ With a staggering market size of US$26.7B for corporate leadership training, HCLI is in good stead for rapid growth. Our founder has identified that there is an immense opportunity for businesses like HCLI to entrench the marketing funnel more deeply into their marketing strategy and skew their focus towards conversions.

Learn more about how we can help you accelerate your digital brand, marketing and sales:

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