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  • Writer's pictureVivien Koh

How To Leverage On The Upcoming 2023 B2C Digital Marketing Trends

๐ƒ๐ข๐ ๐ฒ๐จ๐ฎ ๐ค๐ง๐จ๐ฐ? ๐๐ž๐š๐ซ๐ฅ๐ฒ ๐Ÿ–๐ŸŽ% ๐จ๐Ÿ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ž๐ซ๐ฌ ๐ฌ๐š๐ฒ ๐ญ๐ก๐ž๐ข๐ซ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐œ๐ก๐š๐ง๐ ๐ž๐ ๐ฆ๐จ๐ซ๐ž ๐ข๐ง ๐ญ๐ก๐ž ๐ฉ๐š๐ฌ๐ญ ๐ญ๐ก๐ซ๐ž๐ž ๐ฒ๐ž๐š๐ซ๐ฌ ๐ญ๐ก๐š๐ง ๐ข๐ง ๐ญ๐ก๐ž ๐ฅ๐š๐ฌ๐ญ ๐Ÿ“๐ŸŽ!

With the ever changing consumer behaviour and preferences, keeping up with changes is not always easy. In today's world, there are many channels and tactics that a business can use to reach its target audience. To craft an effective marketing strategy, it is certainly important to know which channels to focus on and how to use them to reach your audience. Furthermore, you should also keep up with the latest marketing trends in order to keep your offerings in the minds your customers and consistently attract new prospects to your sales pipeline.

๐Ÿ“Œ How To Leverage On The Upcoming 2023 B2C Digital Marketing Trends

1๏ธโƒฃContinue Growing Your First Party Data

With changes in data-collection methods and increase in privacy laws, businesses have to move away from their reliance on third-party data and instead place a stronger focus on their own first party data for their marketing strategy. According to Google and BCG research, businesses who used first-party data saw an uplift in revenue of up to 2.9 times. This is not surprising as businesses that uses first party data are able to personalise a better customer experience which builds trust and brand loyalty. With first party data, businesses can also experience greater efficiency and in turn can drive much bigger outcomes. However, it is important to always refine your attribution modelling and improve data management to better understand your customers for a more successful marketing campaign.

2๏ธโƒฃ Upgrade to latest version of Google Analytics With users increasingly expecting more privacy protections and control over their data, Google Analytics 4 was designed with privacy at its core to provide a better experience for both customers and their users. Google Analytics 4 uses machine-learning technology to surface new insights and make predictions. It enables businesses to adapt to changing customer needs and preferences by providing more comprehensive and granular controls for data collection and usage. The impressive benefits which GA4 can bring can be seen in the case of McDonaldโ€™s in Hong Kong, where it met its goal of increasing in-app orders by 550% while reducing cost-per-acquisition by 63%. Hence, it is crucial for businesses to upgrade in order to not risk on missing out on the benefits which the new Google Analytics bring.

3๏ธโƒฃ Short Form Video Content Is On The Rise

Did you know? 73% of consumers prefer to watch short-form video to learn about a product or service. With more platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expanding their short-form offerings, short-form videos have become a key feature in social media today. Short-form videos have the power to connect brands with their target audience in a more personal and engaging manner than other forms of content marketing. Such engagement allows brands to build stronger connection and trust with customers, leading to increased customer loyalty. With the multitude of benefits it brings to both businesses and consumers, it is no wonder short-form videos are becoming increasingly popular. Here are some short-form video content tips for greater success:

  • Tailor your video content to each platform.

  • Focus on producing authentic content.

  • Engage with trends quickly and thoughtfully.

  • Share educational content such as product content, how to videos etc.

If you have not made short-form video content as part of your marketing initiatives yet, now is the time to start.

๐Ÿ“Œ Start Strategising Today!

Get started on your 2023 marketing strategy now!

VKT is a data-driven strategic consulting & digital marketing agency. We are obsessed about performance and helping businesses turn ineffective digital marketing campaigns into visible, measurable results, in the form of lead generation and revenue growth. In the past month, we have achieved 120% revenue growth for our clients, leveraging on customer insights and data analytics to formulate and optimise our marketing strategy.

With our experienced MRA & EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate that grants your business up to 70% funding for SMEs and 50% for non-SMEs. Looking to optimise your marketing campaign? Contact us now for a digital consultation!


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