Metrics for Measuring the Success of Your B2B Influencer Marketing Strategy
Are you still undecided about B2B influencer marketing?
Consider this, 74% of individuals use social media to help them make purchasing decisions, and 71% of consumers are more likely to make purchases based on social media referrals.
B2B influencers can increase a brand's social reach and improve its SEO position by going beyond standard media outreach. As such, an increasing number of B2B firms are embracing influencer marketing because it gives valuable third-party legitimacy and brand recognition to interested, well-connected audiences.
Case Study: Guest Blogging as a B2B Influencer Marketing Strategy
As a sales consultancy with a sharp focus on working with firms in the tech sector, The Selling Labs invited our founder, Vivien Koh, to share more about her tips and tactics for starting a digital marketing agency in their Leadership Corner series. Guest blogging is a highly powerful B2B influencer marketing strategy, as substantive material allows you to be a thought leader. Viewers who chance upon the post can get to learn more about you and your company, without you needing to draw them directly to your website to consume the content.
The article drew 60 likes and 9 comments, and beyond that, other advantages such as increased brand visibility, link building, and domain authority. Publishing valuable material on high-quality, relevant websites can considerably improve search engine results and, as a result, increase the amount of visitors to sites.
Why Evaluating the Success of Your B2B Influencer Marketing Strategy is Important
Setting objectives is an important part of every marketing effort, with a return on investment (ROI) of 11 times that of banner ads, influencer marketing is no exception.
So, what are the objectives of your influencer marketing campaign? The following are some popular B2B influencer marketing campaign goals:
📌 Boosting brand awareness
📌 Increasing audience reach
📌 Boosting sale conversions
📌 Managing your brand’s reputation through brand advocacy
It's critical for B2B marketers to keep track of and measure both the progress and results of their efforts. After all, establishing a connection with corporate goals and justifying marketing spend to top management requires communicating campaign results. Evaluating your campaign performance enables you to comprehend why your earlier strategies failed, and it also aids you in developing future influencer marketing strategies.
Evaluating the Success of Your B2B Influencer Marketing Campaigns
Consider the following campaign-specific metrics to track the success of your B2B influencer marketing campaigns:
1️⃣ Number of Impressions
This refers to the total number of times your campaign post was actually seen by people. It's a crucial measure since not everyone in your influencers’ networks will see the message.
2️⃣ Total Interaction With the Campaign
Here, we want to keep track of the overall engagement with the campaign posts, such as likes, comments, post clicks, and re-shares.
With the number of impressions and total interaction with the campaign, we can find the Campaign Engagement Rate, which can be found by simply dividing the total number of interactions by the amount of impressions. This rate tells whether viewers that actually read the post were interested in it or not.
3️⃣ Click-Through-Rate (CTR)
It is important to observe and take note of how many times the campaign post was clicked on in order to compute the CTR. These measurements show how engaged and relevant the audience is.
4️⃣ Company Page Follower Count
You might also track and measure the number of followers your company page earned during and after the influencer marketing campaign, depending on the sort of campaign and where the influencer postings lead.
How to Embark on Your B2B Influencer Marketing Journey
Still unsure about how you can kickstart your B2B Influencer Marketing Journey?
Fret not, we’ve got you covered!
Here at VKT, we have a full-fledged 360° Digital Marketing Programme aimed at accelerating growth for your business. Expect not only solutions in B2B Influencer Marketing, but also a range of services from Branding to Social Media Management.
With our experienced EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate with up to 80% funding. This maximum support level of up to 80% for the Enterprise Development Grant is valid till 31 March 2022. So, wait no longer and contact us now for a virtual coffee chat to learn more about how you can leverage our expertise to begin your B2B Influencer Marketing journey today!