With rapid emerging technology and improved access to information, being on the ground, I have first-hand experiences in witnessing B2B marketers catching up with their B2C counterparts. They are leveraging digital platforms for outreach to create more personalized connections via content marketing strategies.
Roughly 80% of B2B companies are actively exploring ways to shift their go-to-market strategies away from in-person channels towards digitalization. For B2B companies selling their products through traditional means, this change in consumer behaviour calls for an opportunity to transition to a direct-to-consumer (DTC) model.
With a strong focus on B2B Digital Growth and experience across diverse B2C industries, VKT has been helping our clients from diverse industries in acquiring and retaining customers using ROI-driven marketing campaigns. VKT’s integrated DTC Program provides our clients with a one stop marketing solution to discover, build, market & optimize to help them take control of their customer database (analytics) and experience.
Here’s an interesting read on how B2B Sellers became DTC brands during the pandemic: https://bit.ly/38m8v16. If your business is thinking of pivoting to DTC, we are here to help.