top of page
  • Writer's pictureVivien Koh

The Great Shop-Off: Black Friday vs Singles Day

Over time, Black Friday has become the Western world’s biggest shopping day after the celebrations of Thanksgiving. More recently, the East saw the rise of the anti-Valentine Singles Day with its roots in China, falling on 11/11 yearly. As 2020 witnessed the virtual battle of Black Friday vs Singles Day flash sales, who emerged the winner in APAC?

The two days saw up to a 300% boost in e-commerce sales in APAC countries, from baseline October sales, also observing a hike from 2019. While Black Friday sales were more than 3x as effective as Singles Day sales in Australia and New Zealand, the opposite was true for most Southeast Asian regions like Singapore and Taiwan. Now, you may be wondering, “Are flash sales effective for my business? And if yes, how do I get a slice of the pie?”

At VK Transformation, we can help you reach your digital sales goals through online marketplace on-boarding and management. Our performance and data-driven approach aims to bring the right e-commerce solutions for you that will strengthen your digital presence and drive your sales. Join us for a virtual coffee chat: to learn more about our out-of-the-box ideas!

15 views0 comments


bottom of page