Video Marketing May Not Be Suitable For Your Business, Unless..
𝟐𝟔% 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐧𝐬𝐞𝐬 𝐚𝐫𝐞 𝐥𝐨𝐬𝐭 𝐭𝐨 𝐢𝐧𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬.
Video marketing via social media has been the current business trend, but it may not be suitable or effective for every business. In this blog post, we will explain why some forms of video marketing may be unsuitable for your business, and how your business can still leverage on the power of video marketing through other ways.
📌 Why Video Marketing May Not Be Suitable For Your Business
1️⃣ Other critical business goals need more attention
Producing consistent, high-quality video content requires keeping up with trends, skills, creativity, and time. Outsourcing to agencies can be costly as well, and without enough resources or priority, it may be better to focus on core operations instead. This especially applies to new startups, who may benefit from focusing their resources on refining their product or service, and sticking to simple product shots when first introducing themselves to their audience.
💡 Opt for resource-effective video marketing
Opting for shorter video campaigns, or video marketing tools that require less production are ways businesses with resource constraints can still leverage on the power of video marketing. Live Streaming and social media “stories” are some video marketing tools that may require less production time. There are many various video marketing options with different pros and cons available, hence businesses should explore and find out which is suitable for them.
2️⃣ Other marketing tools may be more effective in reaching desired target audience
Even though many consumers can be reached through social media video marketing, this may not be the case for certain target consumers such as the older demographic. They tend to be less digitally savvy, hence video marketing reach will be limited within this target audience.
Even if you are targeting digitally savvy customers, it may be more worthwhile for your business to focus on other marketing tools. Instead of investing in resource intensive video production, you can focus on other effective marketing tools that already work well for your audience, such as providing case studies on your website, paid performance marketing, email marketing and search engine optimization (SEO).
💡 Understand your company’s customer journey
To see if video marketing fits into your overall marketing strategy, it helps to understand your customers’ journey. This refers to the process that a consumer goes through when they are considering, researching, and ultimately deciding to buy a product or service. This will give you a better, clearer idea of whether videos would be a worthy addition to your marketing efforts, or if your current marketing efforts are good enough for now.
While video marketing is a popular and effective strategy, it's important to evaluate whether it is a suitable fit for your business currently, especially if you have limited resources. If it isn't the best way to reach your target audience, don't worry! There are other effective marketing strategies available. Keep experimenting until you find the right approach.
📌 Start Marketing Effectively Now!
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