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  • Writer's pictureJolyne Hui

Why TikTok Is Good for Businesses

๐Ÿ’ก๐ƒ๐ข๐ ๐ฒ๐จ๐ฎ ๐ค๐ง๐จ๐ฐ? ๐ˆ๐ง ๐๐Ÿ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ‘, ๐“๐ข๐ค๐“๐จ๐ค ๐›๐ž๐œ๐š๐ฆ๐ž ๐ญ๐ก๐ž ๐Ÿ๐ข๐ซ๐ฌ๐ญ ๐ฆ๐จ๐›๐ข๐ฅ๐ž ๐š๐ฉ๐ฉ ๐ž๐ฏ๐ž๐ซ ๐ญ๐จ ๐ฌ๐ฎ๐ซ๐ฉ๐š๐ฌ๐ฌ $๐Ÿ ๐›๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐ข๐ง ๐ฐ๐จ๐ซ๐ฅ๐๐ฐ๐ข๐๐ž ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐ฌ๐ฉ๐ž๐ง๐ ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ข๐Ž๐’ ๐š๐ง๐ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐๐ฅ๐š๐ฒ ๐ข๐ง ๐š ๐ฌ๐ข๐ง๐ ๐ฅ๐ž ๐ช๐ฎ๐š๐ซ๐ญ๐ž๐ซ.

Furthermore, it is also the fastest-growing platform to reach one billion users since launching worldwide. It only took a record four years to hit that milestone, compared to Facebook and Instagram which took eight years. TikTok has not only transformed the social media app scene, it has also transformed the way businesses interact with customers.

It isn't merely a platform for content-sharing; it thrives on multisensory engagement, sparking emotions, inspiring creativity, and altering the very dynamics of business-customer interaction. In this blog, we'll explore why TikTok is not just another social app, but a powerful tool for business growth. Letโ€™s dive right in!

๐Ÿ“Œ Why TikTok Is Good for Businesses

1๏ธโƒฃ Riding the Video Marketing Wave

According to recent studies, a whopping 86% of people crave more brand videos. With video marketing emerging as the trend of the era, TikTok seamlessly aligns with the ever-growing demand for visual content, delivering succinct and impactful videos. Statistics show that 96% view short clips to better understand explanations on products and services, 84% are convinced to buy products or services after watching brand videos, and viewers tend to share videos two times more than other content forms. This shows how short video content has become an essential tool for digital marketing, helping to foster trust between customers and brands while also influencing purchasing behaviour.

2๏ธโƒฃTikTok offers a more fun and interesting way to interact with customers

TikTok's unique platform format offers a refreshing and entertaining way for businesses to engage with their customers, making it an effective platform for advertising products. Unlike other social media sites, which have typically valued sound-off capabilities and captions, Tiktok draws people's attention through sounds. The fresh format makes it fun for customers while simultaneously giving businesses the chance to breathe life into their products, services, and stories, capturing the attention and interest of potential customers.

3๏ธโƒฃ Larger Reach

TikTok has grown to be one of the fastest-growing social media platforms, transcending geographical boundaries with a global presence in over 150 countries. Viral content on the platform resonates worldwide and links brands with an international audience, which your brand can capitalise on if planning to tap on international markets.

The sheer magnitude of TikTok's user base translates to an expansive pool of potential customers. Even industry giants like McDonaldโ€™s, Starbucks, and Pizza Hut have astutely harnessed this potential, establishing their presence on the platform. With TikTok's broad outreach, boasting a staggering 2.6 billion global downloads, businesses can effortlessly pinpoint their intended audience and cater to their specific interests.

In today's fast-paced digital landscape, businesses constantly seek innovative ways to connect with their audience and expand their reach. From enhancing customer interaction and engagement through videos to riding the video marketing wave and reaching audiences worldwide, TikTok offers a dynamic platform for businesses to thrive in the digital age.

TikTok isn't just another social app; it's a game-changing force for businesses. If you havenโ€™t created TikTok for your business yet, itโ€™s time to start!

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