
Case Study: SG Homemade
3X
ROAS within 3 months
Achieved Highest
Total Revenue Across All Channels in One Month
Problem:
SG Homemade had relied on third-party channels, such as offline retailers and online marketplaces, to drive sales. However, this approach limited their profit margins and revenue growth and failed to strengthen their online brand presence.
Proposed Solution:
The founder of SG Homemade decided to pivot towards direct-to-consumer channels and partnered with Vivien Koh, founder and ex-Googler & her digital marketing agency, VK Transformation. The agency implemented a multichannel, full-funnel approach, focusing on both customer acquisition and retention.
Outcome:
In just three months, the partnership led to a 3x return on ad spend (ROAS) and exceeded SG Homemade’s highest revenue from all channels, surpassing even sales from baby fairs. Thanks to VK Transformation’s expertise in data-driven, creative, and performance-focused marketing, SG Homemade not only saw impressive results across multiple channels but also experienced remarkable success with TikTok livestreaming, which generated new revenue streams and significantly boosted overall brand performance.