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Case Study: SG Homemade

3X

ROAS within 3 months

Achieved Highest

Total Revenue Across All Channels in One Month

Problem:

SG Homemade had relied on third-party channels, such as offline retailers and online marketplaces, to drive sales. However, this approach limited their profit margins and revenue growth and failed to strengthen their online brand presence.

Proposed Solution:

The founder of SG Homemade decided to pivot towards direct-to-consumer channels and partnered with Vivien Koh, founder and ex-Googler & her digital marketing agency, VK Transformation. The agency implemented a multichannel, full-funnel approach, focusing on both customer acquisition and retention.

Outcome:

In just three months, the partnership led to a 3x return on ad spend (ROAS) and exceeded SG Homemade’s highest revenue from all channels, surpassing even sales from baby fairs. Thanks to VK Transformation’s expertise in data-driven, creative, and performance-focused marketing, SG Homemade not only saw impressive results across multiple channels but also experienced remarkable success with TikTok livestreaming, which generated new revenue streams and significantly boosted overall brand performance.

“After relying on third-party channels like offline retailers and online marketplaces for sales, I realised the need to shift towards direct-to-consumer channels to improve margins, boost revenue, and strengthen our online brand presence. That's when I met Vivien Koh, a trainer from one of her digital marketing courses at SBF, and decided to partner with her digital marketing agency. Their multichannel and full-funnel approach, focusing on both customer acquisition and retention, has propelled our sales growth in record time. Within just three months, Vivien and her team not only 3x our ROAS but also helped us surpass our highest total revenue across all channels, even exceeding sales from baby fairs. Their expertise in data-driven, result-oriented performance marketing truly made a difference, and we've seen incredible success with TikTok livestreaming, generating new revenue streams with ease. If you're looking to boost your brand's performance and drive real results, I highly recommend partnering with Vivien and her VK Transformation team.”​
-Stephanie Goh, founder and Director of Wholesome Bites​
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