
Case Study: DO!T
1K+
followers gained on Instagram within 2-3 months
639.5%
Spike in views
521.5%
Increase in reach (over 708.3k)
Problem:
DO!T, a brand focused on performance and innovation, recognised the need to elevate its online presence to communicate the high quality of its gym equipment to the target audience. Their online brand presence has been underperforming.
Proposed Solution:
DO!T partnered with Vivien Koh and her team at VK Transformation to strengthen their digital brand across Instagram, Facebook, and LinkedIn. VK Transformation developed a tailored content strategy that resonated with DO!T’s audience, focusing on high-impact, performance-driven content.
Outcome:
In just 2-3 months, DO!T gained over 1,000 followers on Instagram, with a 639.5% spike in views, reaching a total of 1 million views, and a 521.5% increase in reach (over 708.3k). VK Transformation’s content strategy not only boosted awareness but also generated leads directly through social media. This increase in brand visibility led to invitations to global fitness expos, further solidifying DO!T’s credibility in the fitness tech space.