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Case Study: DO!T

1K+

followers gained on Instagram within 2-3 months

639.5%

Spike in views

521.5%

Increase in reach (over 708.3k)

Problem:

DO!T, a brand focused on performance and innovation, recognised the need to elevate its online presence to communicate the high quality of its gym equipment to the target audience. Their online brand presence has been underperforming.

Proposed Solution:

DO!T partnered with Vivien Koh and her team at VK Transformation to strengthen their digital brand across Instagram, Facebook, and LinkedIn. VK Transformation developed a tailored content strategy that resonated with DO!T’s audience, focusing on high-impact, performance-driven content.

Outcome:

In just 2-3 months, DO!T gained over 1,000 followers on Instagram, with a 639.5% spike in views, reaching a total of 1 million views, and a 521.5% increase in reach (over 708.3k). VK Transformation’s content strategy not only boosted awareness but also generated leads directly through social media. This increase in brand visibility led to invitations to global fitness expos, further solidifying DO!T’s credibility in the fitness tech space.

“As a brand focused on performance and innovation, we knew we needed to level up our online presence to match the quality of our equipment. That’s where VK Transformation came in. From day one, Vivien and her team helped us build DO!T’s digital brand across Instagram, Facebook, and LinkedIn — creating tailored, high-impact content that truly resonated with our audience.
 
Within just 2 months, we saw an increase of 1,000+ followers, along with a 639.5% spike in views (hitting 1 million total views) and a 521.5% increase in reach (over 708.3k reach) within 3 months. VKT’s content strategy was not only performance-driven but also highly aligned with our audience, strengthening DO!T’s credibility and presence in the fitness tech space.
 
Their multichannel approach didn’t just grow awareness — it delivered tangible outcomes. We generated leads directly through social media and saw a sharp rise in brand visibility, leading to invitations to global fitness expos. If you're looking for a partner who understands branding, storytelling, and conversion at once, we highly recommend Vivien and her VKT team.”​
-Aaron Goh, Co-founder and Director of Active Lifestyle
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