ROAS within 3 months

284.2%

Year-On-Year growth

in Sales

Problem:

Before engaging VK Transformation, Eastern Scent and Perfumers City faced disjointed efforts across Amazon, Shopee, and Lazada. Their online marketplace activities lacked structure, clear direction, and performance-driven strategies. Campaigns were not effectively targeted, platform tools were underutilised, and customer engagement opportunities were missed, leading to suboptimal results and limited scalability.

Proposed Solution:

VK Transformation provided end-to-end online marketplace management and full-funnel performance marketing strategy. This included:
 

• Strategic shop management with visually appealing and seasonally relevant banner designs

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• Full campaign planning and execution on Shopee and Lazada, including management of voucher codes, discounts, and promotional mechanics such as flash sales and platform campaigns

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• Implementation of targeted advertising strategies using platform-specific tools, managing a monthly advertising budget of up to SGD $300 for each platform

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• Real-time response to customer inquiries during business hours, ensuring consistent customer engagement

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• Monthly marketplace performance reporting to track progress and optimise for better outcomes

VK Transformation’s structured approach ensured timely execution, maximised promotional windows, and aligned brand objectives with marketplace performance.

Outcome:

In just one month, Eastern Scent and Perfumers City saw significant improvements:

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• Achieved 3.45x Return on Ad Spend (RoAS)

• Delivered 284.2% year-on-year sales growth

• Drove a 374.25% increase in store traffic

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These results were powered by VK Transformation’s proactive and performance-led approach, bringing order, agility, and insight to their marketplace strategy.

"Before partnering with VK Transformation, our efforts across Amazon, Shopee, and Lazada felt scattered. We saw potential, but lacked the structure and precision to scale effectively. That changed the moment we engaged Vivien Koh and her team.

From day one, their team came in with a clear sense of direction and control. They brought order to our promotions, planned ahead with intention, and ensured we never missed the right moments, especially during peak periods when timing is everything. Their sharp eye for seasonal trends and timely campaign execution helped us stand out when it mattered most.

Within just one month, we saw tangible results in terms of sales growth and store traffic! Behind the numbers was a relentless focus on performance—they continuously fine-tuned our ads, optimised based on what worked, and pushed for better outcomes at every stage.

Vivien and her team weren’t just managing our presence. They were driving it forward with purpose, agility, and insight. If you're looking for a partner who’s not only strategic but truly hands-on and ahead of the curve, VK Transformation is it." 
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-Puja Surtani, Director at Kay Ess Enterprises Pte Ltd