Proposed Solution:

Through our ongoing partnership, VK Transformation brought together strategy, technology, data and creativity in an end-to-end digital marketing solution, helping JCI build a stronger and more effective digital presence.

From paid campaigns and social media to AI-powered SEO and website development, VKT's specialists supported JCI across its digital journey by strengthening content and audience targeting, improving search visibility and lead generation, and creating a better overall website experience. With ongoing analysis and optimisation, these efforts helped JCI build a more cohesive digital presence and a stronger foundation for its business growth.

Outcome:

Within the first 6 months, regular analysis and optimisation delivered strong improvements in lead generation and digital visibility:

• 131.03% increase in organic leads, growing from 29 to 67 leads over a 6-month period, compared to the same period of the previous year

• 61.54% increase in form submissions by the end of the 2nd month of paid campaign optimisation

• 181% increase in sessions from ChatGPT, strengthening JCI’s visibility through AI-powered search

• Paid campaigns maintained a healthy contribution of above 30% of leads, with 9 out of 12 months recording 35% or higher contribution from paid advertising

“Working with VKT has given us more than support for individual campaigns. The team took the time to understand our business and has helped strengthen our digital presence — from content and social media to paid advertising, SEO, AI search visibility and our website.

Having VKT support us across these areas gives us peace of mind and makes managing our digital marketing easier. We’ve seen clear improvements in our online visibility, lead generation and overall digital performance, and after working together for over a year, we were happy to renew our partnership for another year.”

-  Willy, Sales Manager of James Cook Institute