This month, our latest webinar, “B2B and B2C Marketing with a special focus on Productivity Solutions Grant (PSG),” brought together business leaders eager to strengthen their digital presence while maximising funding support. Led by Vivien Koh, Founder of VK Transformation (VKT), the session explored practical, grant-supported ways to tackle common marketing roadblocks.

FREE MENTORING WEBINAR FOR B2B & B2C AT O2WORK

Key Highlights:
 

Empowering businesses through PSG Awareness

Many attendees gained clarity on how the Productivity Solutions Grant (PSG) can cover up to 50% of digital marketing costs, making transformation more attainable for businesses.
 

⁠Driving ROI-Focused Digital Marketing Mindsets

Participants learned how to justify marketing spend through ROI-driven strategies, from optimising ad spend to tracking campaign performance, highlighting a key shift in how businesses view digital marketing as a business enabler rather than a cost.
 

⁠Addressing the Challenge of Reaching Audiences Digitally

Many SMEs still lack a website or an integrated online presence, which is a critical gap in today’s digital-first business landscape. Additionally, several participants shared that they are unsure how to effectively leverage Google Performance Max (PMAX) to expand their reach, generate qualified leads and measure conversion performance.

Recommendations Moving Forward:

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1. Start with measurable goals. Define clear objectives such as Return on Ad Spend (ROAS) or conversion rate improvements to ensure your marketing investments deliver tangible results.

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2. Build data-driven strategies. Learn to use Google campaign type like Google PMAX to optimise campaigns, track key funnel metrics such as click-through rates (CTR), conversion value and scale performance marketing effectively.

3. Embrace new opportunities. With Generative AI and chatbots reshaping how customers discover and engage with brands, businesses should explore how AI-power SEO strategies can complement search-based marketing.