PSG x VKT
- Gausallyaa Murugiah
- Nov 27
- 3 min read

Unified Strategy
We at VK Transformation bring together strategy, tech, data and creativity to offer strategic consulting and comprehensive digital marketing services. Our approach involves creating a unified strategy by combining data-driven insights with creativity supported by technology and execution capabilities to help local businesses accelerate growth and achieve digital transformation.
Importantly, VKT’s recent PSG-Approved Digital Marketing Agency serves as recognition of the decade of impact we’ve created for SMEs across Singapore. It stands as a testament to the transformative, data-driven work we’ve done to help local businesses scale sustainably through strategic consulting and strong execution. With this certification, VKT reaffirms its commitment to continue empowering businesses islandwide with data-led strategies, innovation, and performance-driven growth, driving measurable transformation for the next generation of SMEs.
Our methodology:
Discovery: We start with strategic diagnosis: uncovering pain points, market gaps, and untapped growth drivers.
Design: We map your transformation roadmap and grant strategy, aligning marketing with business goals.
Deploy: Only then do we activate digital execution across paid media, SEO, content, social media and automation.
Measure Impact: We set clear key metrics and optimise campaigns based on data for sustainable ROI and predictable growth.
At VKT, we:
Take a consulting-first approach, validating your business model, refining your target segments, and aligning channel strategies to maximise impact. We diagnose the root causes of poor performance to ensure we’re solving the right problems, not just the visible symptoms.
Every deliverable we design is anchored to measurable KPIs directly linked to revenue, ensuring that your marketing investments are not only creative but also strategically sound and performance-driven.
VKT Strategy–Objective Alignment
VKT is one of Singapore’s few PSG-approved agencies led by an accredited Practising Management Consultant (PMC) and ex-Googler, a distinction that changes everything.
Where typical agencies talk about ads, we align our strategy with your business objectives, focusing on measurable results and performance-driven outcomes. Our consulting-led engagements integrate business model design, revenue mapping, and digital acceleration strategies, ensuring your PSG investment funds a transformation, not a campaign.
End-to-end Digital Transformation
VKT’s strength lies in its integrated Tripartite Model, combining Strategic Consulting, 360° Digital Marketing, and Training & Development into one cohesive growth engine.
Pillar | What It Delivers | Why It Matters |
Strategic Consulting | Defines the ‘what’ and ‘why’ of your transformation | PMC-led business strategy ensures every campaign supports your core goals |
360° Digital Marketing | Executes the ‘how’ through performance-driven campaigns | Google-certified experts turn data into measurable growth |
Training & Development | Builds internal capability for long-term success | Future-proofs your workforce, reducing dependency on external agencies |
This full-spectrum approach ensures strategic alignment, measurable outcomes, and lasting ROI, transforming PSG from a marketing subsidy into a catalyst for holistic business growth.
Case studies: From Startups to Global Enterprises
VKT’s frameworks have empowered over 130+ organisations, from high-growth SMEs to established enterprises such as Porsche Asia Pacific and RSA Security.
For a baby food brand, our strategy-led transformation helped triple ad returns and achieve record omni-channel revenue within three months. A healthy snack brand saw a 500% surge in store traffic, a 50% increase in annual revenue, and a 7X return on ad spend during festive campaigns. Meanwhile, a fast-scaling fitness brand, gained over 1,000 new followers, spiked views by 639%, and reached 700,000+ people, converting visibility into qualified leads and global invitations.
These results reflect more than short-term wins; they represent the sustainable, data-driven growth made possible through VKT’s consulting-first, full-funnel approach. Whether you’re an SME looking to digitise or an enterprise pursuing regional expansion, our frameworks are designed to scale your impact strategically and sustainably.
Future-Proof Your Growth with VK Transformation
Don’t let your PSG funding go to waste on short-term execution. Turn it into a long-term growth engine with Singapore’s leading strategic PSG partner: VK Transformation.
💡 50% funding. 100% growth potential. Infinite opportunity.



Comments