January 2023 Edition - Newsletter

A Complete Guide To
Marketing To Gen Z

JANUARY 2023 | INSIGHTS

Did you know? According to a 2022 Knit Report, Gen Z makes up 40% of the global consumer population and has $600 billion in spending power.

With the Gen Z population growing to become the dominant consumer group, it is undoubtedly crucial for brands to learn how to effectively target and engage with this demographic. Hence, understanding who they are and what they care about is key. Want to better market to Gen Zs? Read on to find out more.

BLOGS

Common Mistakes That Brands Make In Marketing To Gen Zs

Many brands often take a one size fits all approach to reach out to Gen Zs. Read on to find out how to avoid making some common mistakes!

Essential Tips for Marketing to Gen Zs

Want to deliver great marketing strategies and tactics that activate your Gen Z audience? Read on to find out!

Millennials & Gen Zs Are Different

Both Millennials & Gen Zs may look young, however, they have different consumer behaviours and react differently to marketing campaigns. Read on to find out more about their differences!

Aerie’s Success in Attracting Gen Zs

By being aligned with Gen Z consumers, Aerie successfully attracted Gen Zs to drive massive revenue growth.

CASE STUDY

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