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  • Writer's pictureVivien Koh

How To Leverage On Festive Seasons To Drive Sales Performance

๐ƒ๐ข๐ ๐ฒ๐จ๐ฎ ๐ค๐ง๐จ๐ฐ? ๐Ÿ’๐ŸŽ% ๐จ๐Ÿ ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ๐ฌ ๐ฌ๐š๐ฒ ๐ญ๐ก๐ž๐ฒ ๐ฐ๐ข๐ฅ๐ฅ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ฌ๐ก๐จ๐ฉ๐ฉ๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ก๐จ๐ฅ๐ข๐๐š๐ฒ ๐ ๐ข๐Ÿ๐ญ๐ฌ ๐ž๐š๐ซ๐ฅ๐ข๐ž๐ซ ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ!

With the next festive season just around the corner, nowโ€™s your chance to nail down your holiday marketing strategy.

The fourth quarter of each year has consistently been an extremely lucrative time for businesses, especially for the retail, financial and healthcare industries. In fact, most businesses record their highest sales during the year-end major shopping dates, like Black Friday, Christmas and New Year's.

๐Ÿ“Œ What is Holiday Marketing?

Holiday marketing is the practice of implementing holiday-themed campaigns and initiatives with a multichannel marketing approach to grab consumers' attention and entice them with attractive offers to significantly boost sales. Many businesses ramp up their marketing efforts and finetune their marketing campaigns in a bid to be more relevant to the ongoing festivities.

๐Ÿ“Œ Why Should Your Brand Engage in Holiday Marketing?

Holiday marketing has the potential to greatly boost a brandโ€™s sales due to the following reasons:

1๏ธโƒฃ Lead Generation and Nurturing

Holiday marketing strategies can help you increase brand recognition while also securing revenue due to an increased number of leads and more opportunities to nurture them.

Festive seasons can serve as an opportunity for your brand to draw and attract new customers. To grab their attention, emotion-driven marketing can be a highly-effective sales approach to take advantage of their holiday spirits. Festive seasons also give you the chance to strengthen your bonds with existing customers by thanking them for their support, and also rewarding them with free gifts or exclusive discounts. The enriching and engaging customer interactions will increase your customersโ€™ loyalty and trust towards your brand.

2๏ธโƒฃ Holiday Marketing is Mutually-Beneficial

Holiday marketing may help both brands and consumers because it rewards businesses' efforts with more sales and better brand recognition. On the other hand, consumers are also able to take advantage of fantastic deals provided by brands, and theyโ€™ll have access to a wider variety of holiday-related products and services which suit their needs.

3๏ธโƒฃ Greater Intent to Purchase

Holiday marketing has become recognised as a significant cultural phenomena as shopping holidays have become ritualised over the past few decades. As a result, more customers are actively considering making a purchase during festive seasons, which marketers should leverage on to boost sales.

Moreover, since holiday marketing is regulated and restricted within specified time frames, marketing campaigns have become time-limited, giving customers a sense of urgency and encouraging them to make purchases within a short period of time.

๐Ÿ“Œ How to Maximise Sales in the Upcoming Festive Season

WIth the above benefits in mind, how can your brand leverage on festive seasons to drive sales performance?

Getting the pricing right is crucial if your brand wants to take advantage of the increased spending during the holidays. As festive times generate a significant portion of the revenue for many businesses, it is crucial for your brand to have an effective pricing strategy in place in order to maximise revenues at the most festive times of the year.

When creating your pricing strategy for seasonal festive events, keep in mind that the majority of customers consider price to be a deal-breaker. As they have the luxury of choice between brands, products, and services, the majority of customers will not take the time to notice the little distinctions that make your products or services stand out from those of your competitors, which ultimately makes price the main deciding factor.

There are many ways to make your prices appear more attractive to your customers. For instance, if your products have a delivery fee, think about reducing it or making free shipping included in every purchase made during the peak festive season. You can also consider throwing in extra discounts or bundle deals to further entice your customers to make the purchase.

Unsure how to go about developing your holiday marketing and pricing strategy? VK Transformation is here to help!

๐Ÿ“Œ Get Started on Holiday Marketing Today!

Wait no longer!

VKT is a data-driven strategic consulting & digital marketing agency. We are obsessed about performance and helping businesses turn ineffective digital marketing campaigns into visible, measurable results, in the form of lead generation and revenue growth. In the past month, we have achieved 120% revenue growth for our clients, leveraging on customer insights and data analytics to formulate and optimise our marketing strategy.

With our experienced MRA & EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate that grants your business up to 70% funding for SMEs and 50% for non-SMEs. Looking to optimise your holiday marketing campaign? Contact us now for a festive digital consultation!


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