• Vivien Koh

6 Proven Ways to Measure Brand Awareness

Do you know that brand value can be measured? Brand awareness is a long-standing buzzword in the world of marketing. Every marketer knows what it means, has probably executed some form of brand awareness campaign but few truly know how to measure it. We understand the pains of measuring something as intangible as brand awareness and that’s why we’ve compiled this essential guide for you. Read on to find out more!

1️⃣ Why is measuring brand awareness so important?

In today’s digital age, it has become ever more imperative to increase brand awareness so as to stand out from the clutter and intense competition. A survey done by HubSpot found that 47% of social media users report seeing more spam in their feeds. In addition, as businesses increasingly turn to social media to connect with their customers due to the COVID-19 pandemic, we have started to capture the digital customer footprint for our clients so that they can transcend the noise and strike a chord with their target audience. Brand awareness has also traditionally been pivotal in signalling the health of a business, impacting metrics such as website traffic, social media engagement rate, sales, revenues and market share. Therefore, it is critical to keep abreast of your brand awareness so as to determine the efficacy of your marketing strategy, reaping maximum returns on your marketing investment.

2️⃣ How to measure brand awareness?

Now that we’ve discussed the importance of measuring brand awareness, you must be eager to discover how exactly you can go about doing this. Sit tight and get ready to feast your eyes on the following tips that have worked wonders for many of our clients:

✅ Google ads

With Google being the