9.9 Super Shopping Day
Aptly labelled "Black Friday on Steroids", the success of 11.11 as a shopping phenomenon should be no stranger to online shoppers. Following the success of Alibaba, Shopee kickstarted the 9.9 shopping festival in 2016, and has since achieved remarkable year-on-year increase in orders, with orders in 2019 increasing 3-fold compared to 2018. In less than half a decade, 9.9 has become one of the biggest shopping events in the region with big and small eCommerce retailers riding on this wave and launching promotions specific to this day.
Ecommerce growth has greatly accelerated in the past few years, and pushed forward even further by the onset of Covid-19. Accompanying this, the online retail space has also become more crowded, with more new entrants wanting to get a slice of the cake. How then can you differentiate yourselves in a space that is becoming increasingly competitive?
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