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  • Writer's pictureVivien Koh

๐“๐ก๐ž ๐๐จ๐ฐ๐ž๐ซ ๐จ๐Ÿ ๐๐ซ๐š๐ง๐ ๐€๐ฎ๐๐ข๐ญ

Are you struggling with the drop in sales and revenue? Are you losing customers as competition intensifies? How about acquiring new customers? One of the critical success factors to overcome the above question is to differentiate from your competitors. Covid-19 has forced many brands to transform their business model and this would not be possible without conducting a brand audit as it is crucial in:

โฉ Identifying the strengths, weakness, opportunities and threats to your brand

โฉ Evaluating your brandโ€™s performance in relation to your competitors

โฉ Recognizing the perceptions - positive or negative - about your brand

โฉ Aligning emerging trends to be matched to your offerings or services

Recently, we have embarked on a branding transformation journey with a client which has been heavily relying on offline sales through word of mouth and referral. Covid-19 pandemic accelerated the need for them to elevate their digital presence and the first step towards rebranding their business model is through the overarching concept of a brand audit. VK Transformation has successfully developed a branding framework to drive not just awareness but leads generation and conversion by:

โฉ Analyzing Website Analytics with A/B Testing

โฉ Conducting Social Media Audit through Social Listening

โฉ Gathering Market and Customer Insights.

โฉ Conduct Qualitative and Quantitative Interviews (Survey)

๐ˆ๐ง๐ฐ๐š๐ซ๐ ๐‹๐จ๐จ๐ค๐ข๐ง๐  ๐๐ซ๐š๐ง๐ ๐€๐ฎ๐๐ข๐ญ

Starting with a Brand Audit with employees would help you to understand your employeesโ€™ perception of the companyโ€™s mission and culture from within. This is often overlooked by companies when they are overly-focused on accelerating their growth. As one of our valuable clients have shared, โ€œA business is a business, but who forms the business? It is the Peopleโ€. People are your most valuable asset and they are the ones that are creating the experience that your customers will testify for. Listen, Empathies and Co-create with your employees as this will boost their morale and satisfaction. In addition, this will enable your team to be aligned to your mission and vision which translates into your employee taking pride in being your walking ambassador.

๐Ž๐ฎ๐ญ๐ฐ๐š๐ซ๐ ๐‹๐จ๐จ๐ค๐ข๐ง๐  ๐๐ซ๐š๐ง๐ ๐€๐ฎ๐๐ข๐ญ

Outward looking refers to emphasizing on the need to understand your customers' perception and the journey they are taking to interact with your brand. Through digital transformation, every customerโ€™s buying journey has become more complex. Your customers are most likely present on multi digital channels apart from the traditional approach of a salesman. With the right tools, we would be able to help you understand your customerโ€™s demographics, interests and intents by conducting social media audit, website audit or analyzing emerging trends to capture new opportunities in this digital age.

VK Transformation has successfully helped brands from B2B and B2C with our framework by conducting an inward-looking as well as an outward looking brand audit. Chat with us here: to find out how we can help you keep your business at the top of the game.

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