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  • Writer's pictureVivien Koh

Address Your Problems From the Fundamentals

Some businesses take a short term approach in addressing their problems without looking into the root cause. While many firms have adapted through quick workarounds when facing a problem, it is vital to adopt a customer-centric approach and empathise with your target audience to keep pace with the changes of customer behaviour and journey, especially in this ever-changing business environment.

Through our many engagements with different clients over the years, there have been cases whereby the businesses were more focused on execution, without taking into account the gathering of market, customer and competitive insights to improve their Return on Ad Spend despite numerous attempts with different agencies.

Albert Einstein is widely credited with saying, "The definition of insanity is doing the same thing over and over again, but expecting different results." Diving straight into execution without a sufficient understanding of one’s customer, market and competitive insights often does not end well. Explore our end-to-end digital sales and marketing solutions here: and address your problems from its fundamentals today.

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