Has your business been experiencing sluggish revenue growth lately, but not sure why? The answer could lie in poor organic website traffic.
With 51% of website traffic coming from organic search and over 40% of revenue captured by organic traffic, content marketers have undoubtedly been on an endless pursuit of optimising their websites to rank higher on Search Engine Results Page (SERP), thus attracting more organic traffic.
In this article, we will introduce you to Search Engine Optimisation (SEO), its importance and how to effectively use it to appear first on Google search results from a content marketing perspective.
🔹 What is Search Engine Optimisation?
You might be wondering, how much does SEO cost? Absolutely nothing! With time and a great deal of effort, you will witness your organic website traffic sky-rocket and accelerate your revenue growth.
SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in search engines such as Google through organic means.
Having greater visibility would mean that you’re more likely to reach out to your target audience. A successful SEO strategy entails learning about what your target audience is searching for, the questions that they’re asking, the keywords that they’re using and the types of content that appeal to them. By understanding your target audience, you will be better able to connect them with your business’s offerings and solutions.
🔹 Why is Search Engine Optimisation Important?
Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. With the average person conducting between three and four searches each day, search is often said to be one of the richest sources of traffic. Moreover, as searchers tend to view SEO results as more credible, they are more likely to click on organic searches as supported by how 80% of people ignore pay-per-click (PPC) ads. Hence, by achieving better visibility and search engine ranking, you will enjoy positive effects on your bottom line.
If the aforementioned reasons aren’t enough to convince you of the importance of SEO, you’ll be thrilled to find out that the higher your SERP ranking is, the more traffic your website will receive. For a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. On top of that, 75% of people never scroll past the first page of search engines. Therefore, by improving your website’s SEO ranking, you will reap an exponential increase in traffic and potentially leads.
🔹 How to Do Search Engine Optimisation?
Bill Gates once said, “Content is King”. Producing high quality, relevant and targeted content is inescapable if you want to propel your business towards success. As search engines strive to provide the most optimal user experience, they will match you with content that is most relevant to your search query.
1️⃣ Integrate the 3 key elements (quality, intent & freshness) into your content
To ensure that your content provides a relevant solution that addresses your readers’ problems, you’d have to understand the intent - what do they want to achieve from your site? Besides that, you should also post frequently and regularly update your existing content to include the latest information and statistics. By incorporating these elements into your content marketing strategy, you’ll drastically improve your SERP ranking.
Here at VK Transformation, we make it a point to create informative blog posts that are interesting, relevant and useful for our customers so that they are able to establish themselves as industry thought-leaders. Not only does it build trust between them and their target audience, but also helps our customers climb up the search rankings on SERPs such as Google. Ultimately, a win-win situation for them and us!
2️⃣ Keyword research
Keyword research can serve as a source of inspiration when you’re generating content ideas as it lets you in on what people are searching for, thereby reflecting the questions that people have in mind. This allows you to come up with more relevant content.
Choosing the right keywords is essential when conducting your keyword research. Although a particular keyword may direct high volumes of traffic to your site each month, it might not necessarily be sending the right audience to your page. The keywords that you select should not only lead to higher website traffic, but also more conversions.
Understanding the search intent is also pivotal when performing keyword research. Besides scrutinising what people are typing in the search bar, you should go one step further to identify what they’re searching for. This will enable you to select keywords that align with the user’s search intent.
VK Transformation has successfully transformed both B2B and B2C brands through our extensive SEO marketing efforts and services. If you’re interested to learn more about our experiences, we’d be delighted to connect with you over a virtual coffee chat. Click here to connect: https://www.vktransformation.com/360-digital-marketing