Concluded the first instalment of the Marketing & Social Media module in the Mini MBA Program with the Foundation of International Management Education (IME) last week!
Not only did my students get to learn about the Marketing Blueprint, digital marketing strategy and the tools involved, we also had the opportunity to address tough questions like "How else to drive the business forward in matured industries like shipping and recruitment" and "How do I start using digital marketing for startups" etc. From scientists to corporate workers, it was a joy facilitating the international and diverse bunch of students and understanding the different perspectives of my multi-generational class. I look forward to the second instalment of the program soon!
Should you be interested to find out more about the program, do visit https://lnkd.in/gbbQC5D for more details. Signups for the Sept 2020 and Jan 2021 intakes are still available.