In the blink of an eye, yet another year has passed.
This past year, we at VKT continued to take our digital transformation strategic consulting and digital marketing capabilities to the next level with projects i.e. enabling omnichannel business model and performance marketing for SMEs to accelerate revenue growth and Return on Ad Spend (ROAS); uplift branding & marketing strategy with EDG; and launching our digital sales & marketing training programmes.
In 2022, our digital transformation strategic consulting efforts have helped businesses develop their desired automated operating model and omnichannel demand chain, helping them deliver seamless experience across their brand channels, improving productivity and driving revenue growth.
VKT’s Workshops & Programmes
In July, we accomplished our Moonshot Thinking workshop with Nokia’s APJ Leadership Team.
In the same month, we delivered our 2022 run of the Design Thinking & Innovation course, in collaboration with SMU Academy.
In the second half of 2022, we launched our new SMU Certificate in Strategic Digital Sales Leadership.
VKT’s 2022 Year in Review
January: Customer-Centric Marketing
Are you facing a rut when it comes to establishing a personal connection with your customers?
Many businesses have transformed their business model to establish a digital presence due to COVID-19.
June: Omnichannel Marketing
87% of retailers consider omnichannel marketing to be critical to their success!
Brands today must develop strong omnichannel presences, or risk falling behind the competition.
April & May: Branding
Presenting a brand consistently across all platforms can increase revenue by up to 23%.
A strong and consistent brand is essential to stand out in the highly competitive business landscape.
July: Data-Driven Marketing
Companies that are data-driven are 58% more likely to surpass their sales targets.
Many businesses are now looking to create data-driven cultures throughout their companies.
As 2022 draws to a close, the VK Transformation team would like to wish all our followers and supporters a restful holiday break! Stay tuned for more educational, inspiring content coming your way in 2023.
October: Performance Marketing
Millions of brands are leveraging performance marketing to drive customer acquisition and revenue growth.
Performance marketing is an aspect of digital marketing that has huge potential if executed properly, but is often overlooked.
READY TO START YOUR PERFORMANCE MARKETING JOURNEY?
VKT offers Strategic Consulting and a full-fledged 360° Digital Marketing Programme focused on accelerating your company's growth. Expect not only solutions in Festive Digital Marketing, but also a variety of other services ranging from Digital Transformation to Branding to Performance Marketing to Social Media Management.
With our experienced MRA & EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate that grants your business up to 70% funding for SMEs and 50% for non-SMEs. So wait no longer, and contact us for a complimentary virtual coffee chat to discover more about how you may start or improve your digital marketing journey and leverage our expertise!