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VKT's 2022 Wrapped-Up

December 2022 | INSIGHTS

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In the blink of an eye, yet another year has passed.

This past year, we at VKT continued to take our digital transformation strategic consulting and digital marketing capabilities to the next level with projects i.e. enabling omnichannel business model and performance marketing for SMEs to accelerate revenue growth and Return on Ad Spend (ROAS); uplift branding & marketing strategy with EDG; and launching our digital sales & marketing training programmes. 

In 2022, our digital transformation strategic consulting efforts have helped businesses develop their desired automated operating model and omnichannel demand chain, helping them deliver seamless experience across their brand channels, improving productivity and driving revenue growth.

VKT’s Workshops & Programmes 

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In July, we accomplished our Moonshot Thinking workshop with Nokia’s APJ Leadership Team.

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In the same month, we delivered our 2022 run of the Design Thinking & Innovation course, in collaboration with SMU Academy.

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In the second half of 2022, we launched our new SMU Certificate in Strategic Digital Sales Leadership.

VKT’s 2022 Year in Review


January: Customer-Centric Marketing

Are you facing a rut when it comes to establishing a personal connection with your customers?
Many businesses have transformed their business model to establish a digital presence due to COVID-19.


February: B2B Influencer

Did you know that influencer marketing is not just for B2C businesses?
B2B influencer marketing is becoming increasingly popular as it provides customers with information about your product from someone they already know and trust.


March: Change Management & Supply Chain Management

How you manage your supply chain can make or break your business!
Due to technology, supply chains are undergoing drastic transformation.


June: Omnichannel Marketing

87% of retailers consider omnichannel marketing to be critical to their success!
Brands today must develop strong omnichannel presences, or risk falling behind the competition.

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April & May: Branding 

Presenting a brand consistently across all platforms can increase revenue by up to 23%.
A strong and consistent brand is essential to stand out in the highly competitive business landscape.


July: Data-Driven Marketing

Companies that are data-driven are 58% more likely to surpass their sales targets.
Many businesses are now looking to create data-driven cultures throughout their companies.

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August & September: Digital Sales

By 2025, 80% of B2B interactions will occur via digital channels.
Sales leaders must now integrate digital selling into their sales process to build and lead high-performance sales teams in the digital age.

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November & December: Holiday Marketing

8 in 10 holiday shoppers are influenced by the internet before making a purchase!
Most brands leverage digital marketing to boost their sales during festive seasons.

As 2022 draws to a close, the VK Transformation team would like to wish all our followers and supporters a restful holiday break! Stay tuned for more educational, inspiring content coming your way in 2023.


October: Performance Marketing

Millions of brands are leveraging performance marketing to drive customer acquisition and revenue growth.
Performance marketing is an aspect of digital marketing that has huge potential if executed properly, but is often overlooked.


VKT offers Strategic Consulting and a full-fledged 360° Digital Marketing Programme focused on accelerating your company's growth. Expect not only solutions in Festive Digital Marketing, but also a variety of other services ranging from Digital Transformation to Branding to Performance Marketing to Social Media Management.

With our experienced MRA & EDG Certified Consultant, VKT boasts a proven track record in achieving a high EDG application success rate that grants your business up to 70% funding for SMEs and 50% for non-SMEs. So wait no longer, and contact us for a complimentary virtual coffee chat to discover more about how you may start or improve your digital marketing journey and leverage our expertise!



For more information reach out to us on our website and feel free to share our newsletter.

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