As we move on from a tough and tumultuous year for many businesses, we are faced with new opportunities and challenges with the onset of 2021. What trends will you encounter as your company shifts from survival mode to growth and acceleration mode?
VKT'S TOP PICKS FOR 2021'S DIGITAL BRANDING, SALES & MARKETING TRENDS
Digital Account-Based Marketing (ABM) for B2B businesses
“Team VKT used creative and out-of-the-box thinking & tools to rightfully identify key stakeholder contacts around the Asia Pacific region and generated sales qualified leads for us in a short amount of time despite the COVID-19 pandemic.” ~ Director, South East Asia, RSA
Our transformative experience with valued clients like RSA Security has taught us that Account-Based Marketing (ABM) will be one of the most prominent trends in the digital marketing space for B2B companies. So, what is Account-Based Marketing? And why is it so important?
How ABM works is that it allows personalization of the lead generation process. It is a targeted approach to connect with the most promising customers who would give you the highest ROIs through your digital marketing strategies to more effectively engage and convert your customers.
Omni Channel Marketing for B2C businesses
As more traditional businesses are hopping on the digital-wagon, it becomes essential to deliver consistent customer experiences across multiple channels. VKT helped in the transformation of healthy snacks brand, All Kurma Singapore, from a wholesale, to a Direct to Consumer/Business company in 2020. We provided them with an integrated Digital Marketing Solution to align their digital branding, marketing, and communication efforts across multiple channels for positive KPIs.
So, what is omnichannel marketing? It is providing customers with an integrated shopping experience that brings consistency in branding and marketing strategies across different channels so that a customer’s journey is personalized and supported regardless of which platform they interact with the brand in.
START 2021 ON THE RIGHT FOOT BY TAKING VKT'S DIGITAL SALES & MARKETING DIAGNOSTICS
So, what should be your next step? Begin by gaining a deeper understanding of where your company stands so that you can better gauge your capabilities and requirements to find the right digital marketing solutions for you.
Take VK Transformation's quick and easy Digital Sales & Marketing Diagnostic assessment to identify which stage of maturity your company is at in its life cycle now.
FOR MORE DETAILS CONTACT OUR TEAM
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Vivien Koh
Founder and Managing Director
Practicing Management Consultant
Cheryl Chia
Performance Marketing Analyst
Sammi Chan
Digital Marketing Consultant
Priya Trigunayat
Digital Content Marketing Consultant
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